It’s a known fact that Facebook is the most popular social media platform, involving around 1.39 billion monthly active users. Apart from being a medium to connect with friends and family, it is widely used by businesses to increase traffic, boost sales and also promote the brand. While there are lucrative ways to promote your business on Facebook, without the right tools it becomes...
Facebook has been one of the fastest and most popular social media platforms available today. With more than 1.39 billion monthly active users, the sheer reach of users has made it a necessity for businesses to reach mass markets. It becomes vital for businesses to understand the trends of this global platform to get better results from their marketing and advertising strategies.
Facebook users would now have the option of a donate button on the Facebook pages of their Non-profit organizations. As a part of its call-to-action buttons for ads, Facebook added a “donate now” button for non-profits, according to a post. Ever since Facebook enabled the Dona...
The color representation for a product is an important thing for effective communication and branding of a company. In psychology color have a significant role representing one's thoughts and emotions. So, these colors send a silent message about the business to the users. Some internet marketers fall into a sea of hot pink because they think no one will miss this color. ...
The rise of social media has given immense opportunities to business, both small and big. Among the popular social platforms, Facebook brings in the advantage of larger audience, viral effect, exciting features and inexpensive marketing tools for the businesses. Facebook offers restaurants a great way to stay in touch with customers, find new customers and expand their visibility online....
Social media has become the most important online tool for marketing your business, having the best engagement for your content is the one to be focused on. The target of any social media channels is the content reach to your followers. Posting the right content at right time will provide you the most crucial engagement with your followers. Posting at right time involves sev...
Social Media is rapidly becoming one of the most integral parts of today’s marketing mix. Businesses strive to have a strong online presence on social media, especially the Big Three (Facebook, Twitter and Google+). Holding social profiles on platforms like LinkedIn, Pinterest, Instagram and Tumblr also adds value to the brand. According to Hubspot, 80% of marketers...
Summers are when marketing and advertising activities boost up and rightly so! Vacations always draw in more participation as users are relaxed and willing to have some fun. With social media becoming an integral part of marketing these days, marketers have turned towards social media to attract users. The biggest advantage of social networking is the reach. Millions of users are on t...
Recent reports from Microsoft has revealed that there is a quiet a deterioration in the attention span of humans. The study reportedly mentioned that the current human attention span falls to 8 seconds which is about 12 seconds 15 years ago (reported in 2000). This is reportedly mentioned in a recent Read more
The Facebook business page has opened up uncharted opportunities for businesses to connect with their customers at a more personal level. Setting up a highly effective Facebook page can generate more leads and improve brand visibility drastically. One of the main features in a business page is its cover photo. As the name implies, a cover photo is the larger photo at the top of your pr...
