The Facebook business page has opened up uncharted opportunities for businesses to connect with their customers at a more personal level. Setting up a highly effective Facebook page can generate more leads and improve brand visibility drastically. One of the main features in a business page is its cover photo. As the name implies, a cover photo is the larger photo at the top of your profile or your Facebook business page. All cover images are public which means anyone who visits your page will be able to view the image.
As a matter of fact, many users check your Facebook page before they go through your website. When a Facebook user lands on your page, you only have mere seconds to grab the attention and explain him about your brand and what you do. And the cover photo plays an integral part in it. Cover photos are the primary visual space that attracts the audience and one needs to understand how to leverage it.
Here are the five tips on how to create a brilliant Facebook cover photo and captivate Facebook users with it.
- Get the size right
People view their Facebook page on their desktops, tablets and smartphones. So there is no clear-cut answer for it. But according to the Facebook Guidelines, it is best to use at least 851 x 315 pixels. Make sure to use high quality photos only to avoid any blurred images. If you upload an image smaller than that it will be stretched. Minimum file size is 399 x 150 px. A PNG file will give higher quality and a JPG file will get faster loading time.
Page profile pictures are displayed at 160 x 160 px but the photo you upload must be at least 180 x 180 px. We would recommend that you upload a PNG file which will give you a high quality image. This is more important when it comes to graphical images such as logos etc. This image will also be shown around Facebook representing your page. App thumbnail images are 111 x 74 pixels. File size limit is 5MB.
- All about your business
Use cover photos as a place to talk about who you are and what you do. This can include your products, services or any upcoming events. Try to stay true to your brand image and explain things in the clearest way possible. Short and informative content with relevant images is the right way to do it.
- Be creative
As mentioned earlier, you only get mere seconds to capture user’s attention. So go all out, think and get creative outcome with your cover photos. Including humor and wit can help customers to connect through your brand and also help put a human face on your company. Another trending tactic is to use your profile picture and cover photo in a way that they complement each other. This will create an interest among the users to stop and have a look at what you are trying to say.
- Bring attention to the upcoming events
The first thing users see on a page is the cover photo. So use this space wisely and bring the most important events here. Whether it’s a sale, upcoming contests or any special social promotion, this is the best place to feature it. You can bring in the festive mood by introducing discounts as sales boost up during holidays. You can also highlight your milestones and achievements here.
Another interesting way of making your page personal is by featuring your customers or users on the cover photo. For example: fan of the week, contest winners etc.
- Strong call to action
You can link Facebook pages to any web pages with strong and effective call to action (CTA). Strategically place your content and draw the users’ attention with CTA. You can also take a direct approach and use arrows to straightly point towards the call to action button.
Most people may not click on the call to action and rather click on the image itself. So, reinforce the message and the website URL in the image description as well.