Facebook has been one of the fastest and most popular social media platforms available today. With more than 1.39 billion monthly active users, the sheer reach of users has made it a necessity for businesses to reach mass markets. It becomes vital for businesses to understand the trends of this global platform to get better results from their marketing and advertising strategies.
Let’s take a look at the most popular Facebook trends of 2015.
- Growth in Mobile Users
Facebook Mobile users have increased drastically. 526 million monthly active users of Facebook are mobile users only. That is, 38% of monthly active users are mobile-only. Businesses can make use of this trend to promote their brand among this large chunk of audience. Facebook Ad solutions, content creation for mobile and mobile marketing strategies can be a great way to engage with these users.
- Social Login
Nowadays, users can login to a website using social media credentials. Day by day, the number of websites that offer social login just keeps increasing. In this area, Facebook is right ahead with 45% of overall logins with key websites.
- Facebook Videos
There are more than 3 billion video views per day on Facebook. With Facebook video views surpassing YouTube in 2014, they have introduced unique features such as native video auto-play. Videos can be an interesting way of connecting with users and marketers have already started employing this fast-catching trend to their strategies.
Businesses can talk about their brand, the products and services they offer, customer FAQs, valuable content and other interesting information through videos.
- Social Wallet
Social wallet is yet another popular feature that allows users to directly purchase products and services on the platform. Users can also send money to their friends via social wallet. Marketers can provide a streamlined social ecommerce solution for users, offer them better user experience.
- Facebook Advertising
Today, 9% of the company’s marketing budget is allocated for social media. This is likely to rise up to 25% in the next five years. Facebook offers the option of custom audience which the Marketers can use for targeting potential customers. They should also maximize their organic Facebook reach before starting the Ad campaigns.
- The power of Instagram, Whatsapp and Messenger
With the acquisition of Instagram and Whatsapp, Facebook has taken a big step. Marketers should use this to their advantage. 42% of the marketers have plans of increasing the use of Instagram in 2015. Whatsapp is the most popular social messaging app and has more than 700 million users. Businesses can include both Whatsapp and Facebook Messenger for providing instant customer support with one-on-one connections to their users.