4 Tips to boost your Content in social media with Facebook
Facebook is an immensely powerful social media tool and there is no denying the impact Facebook business pages and Facebook Ads has on expanding a business online.
Along with many other marketing strategies, Facebook acts as a lucrative platform for content marketing. Content marketing is a great way to spread awareness about your business. Combined with Facebook’s advantages and reach with effective content marketing strategy, you will be able to build an online presence, promote your business and also establish a reputation among the users. And, all this is comparatively cost-effective.
Implementing the right actions to promote content is essential to get the maximum benefit out of Facebook. This article explains about the tips you can follow to boost your content on Facebook.
1. Build the right audience
Everything you post on your page will be viewed by your audience. This includes the users who have liked your page and those who follow you. It is important to build an audience who are interested in what you have to say. They must be eager to read what you are posting. The number of likes matter to an extent but what matters most is the number of quality followers you have. If you don’t have people interested in your services, then no matter how good your post is, it will not be read.
2. Include images and videos
It is best to include images and videos on your page. They usually create more interest than just plain text. Also, these media files have more engagement thereby increasing your reach.
You can include strong call to action in your description and place links directing to your website.
3. Posting Off-Facebook Content
Off-Facebook content includes those content which has been posted elsewhere, say, blogs. Blogs are the most effective way to promote your business. Here is where you can offer valuable advice and interesting facts to your users. Blogging increases traffic and thereby improves your SEO ranking. By posting relevant blogs on your Facebook page, you showcase it to a larger audience.
Include a short description while posting your blogs. Keep it personal and engaging. Asking questions and including smileys in the description is a great way to make a personal approach to your users.
4. Create content according to your audience
Your audience will read the content only if they find it informative and interesting. Use Facebook’s Audience Insights to understand your audience better. Demographic details such as age, gender and location, along with information such their interests and income can be extremely helpful to finalize the content topics.
Facebook’s Page Insight allows you to see how your posts have performed. You will also be able to check when your users come online.
Using this information, you can post the right kind of content at the right time.