7 Visual Social Media strategies to improve your facebook business page
Recent reports from Microsoft has revealed that there is a quiet a deterioration in the attention span of humans. The study reportedly mentioned that the current human attention span falls to 8 seconds which is about 12 seconds 15 years ago (reported in 2000). This is reportedly mentioned in a recent Microsoft research report. We can relate this to social media presence, which shows that the value of a textual post in Facebook is falling down.
In Facebook, a post that has a picture in general generates 53% more likes than a normal text-based post. This suggests that visual communication has become a crucial way of marketing your business which is almost 30 times more likely to be read by a user than a plain paragraph. When it comes to social media marketing, visuals grabs more attention than a mere textual information which implies visuals worth a lot than using too much text. This is one reason, each post in Facebook now a days has an image, a link or a video attached to it. Here is a list of some strategies that will help to improve a Facebook business page.
Show, do not tell
If you are about to compose a post, it is better if you can show what you meant with picture, instead of explaining about. A picture is worth a thousand words. Compose an image in such a way that it tells everything. It grabs much attention than a normal text-based post.
Any multimedia, either it is an image or a video, maintain quality. The better the quality of an image, the more will be the visibility.
For your new product release, picture is the best way of promotion. It will surely get more attention.
Share your work place
Keeping your page active is the best way to get noticed. Keep on posting about the work progress of your business with your team and get attention by showcasing your work environment.
Call to action
Conveying a message using image is simple and straight forward. Designing an image by including a call to action is the best practice to get noticed. Add the same hashtags and links under image descriptions that are used in the design.
Brand the content
Branding an image post is one key strategy to get noticed. In order to share a viral story and to get noticed at the same time, branding the visuals is a must. Practices such as including a business logo, embedding social media links, watermarking the image with your website link or brand name will help for better social media marketing.
Showcase Images using powerful apps
Taking the advantage of several social media applications which works with image postings such as Instagram and pintrest is one key strategy. Including one network into another helps you gain visibility in more than one social media network. For example, facebook allows users to create multiple tabs for its fan page. This allows owners to use several tab applications such as our Decor tab creator, in order to add their social networks like Instagram, twitter and pintrest to leverage more access from one social network alone.
An infographic that explains the importance of visual story telling is given here, source: dailyinfographic