4 Ways to Effectively Manage Your Facebook Marketing

It’s a known fact that Facebook is the most popular social media platform, involving around 1.39 billion monthly active users. Apart from being a medium to connect with friends and family, it is widely used by businesses to increase traffic, boost sales and also promote the brand.

While there are lucrative ways to promote your business on Facebook, without the right tools it becomes frustrating to achieve proper results.

With a streamlined approach and utilizing the right information at the correct time, businesses can manage their Facebook marketing effectively. Here are the 4 ways you can manage your marketing strategies on Facebook

  1. Use Facebook Insights effectively

Most of the users who are aware of the Insights provided by Facebook, fail to utilize it to its full potential.

Insights is one of the most powerful tools provided by Facebook to track user interaction on the Facebook Fan page. Facebook provides the page owners with metrics to analyze and understand trends within user growth, demographics and posts performance.

Page owners can export the Facebook Insights to get a thorough analysis of the page performance. To download the Insights, click on the Export button on the top-right corner of the page. They can export up to 500 posts at a time or insights for 180 days.

Page owners can choose from page data, post data and video data. They can look at the clicks, likes and comments on each post also the link clicks and other clicks and photo views. This will give page owners a good picture about their post interactions and page performance.

  1. Schedule Posts

Schedule posts are an effective way of batching your work. You can schedule your posts at a given time while posting it. The entire calendar of upcoming posts can be checked by clicking on Publishing Tools and then go to Scheduled Posts.  You can also collect content to be used later, by saving it in your drafts.

  1. Save up interesting content

The Save Feature from Facebook allows users to bookmark content to be shared later. To do so, click on the down arrow in the top-right corner of the post and select “Save link”.

All the saved posts can be found on the left-side of the Facebook area, under the Favorites category in the “Saved” menu.

Page owners can view all the saved posts, links and content and share it at any time on their page.

  1. Secure your page

Page owners can improve the security of their pages by (i) Reviewing the page admins and (ii) checking login activities.

Full admins have complete control over the page and can remove other admins and even delete the page. It is crucial to provide page admin rights to only those whom you fully trust. To check the admins, go to Settings of your business page and click on Page Roles. If you are a full admin, you can click the X next to the admins to remove people who don’t require access.

Logging into your account through multiple locations can be a huge risk. It is advised to end all sessions that you no longer use. To check this, click on Settings from your Personal profile and select on Security. From there, click on “When You’re Logged In”.You can end all sessions you no longer use by clicking on End Activity.

Facebook constantly brings in new features which can help page owners be more efficient.

 

 

 


6 Facebook Trends of 2015

Facebook has been one of the fastest and most popular social media platforms available today. With more than 1.39 billion monthly active users, the sheer reach of users has made it a necessity for businesses to reach mass markets. It becomes vital for businesses to understand the trends of this global platform to get better results from their marketing and advertising strategies.

Let’s take a look at the most popular Facebook trends of 2015.

  1. Growth in Mobile Users

Facebook Mobile users have increased drastically. 526 million monthly active users of Facebook are mobile users only. That is, 38% of monthly active users are mobile-only. Businesses can make use of this trend to promote their brand among this large chunk of audience. Facebook Ad solutions, content creation for mobile and mobile marketing strategies can be a  great way to engage with these users.

  1. Social Login

Nowadays, users can login to a website using social media credentials. Day by day, the number of websites that offer social login just keeps increasing. In this area, Facebook is right ahead with 45% of overall logins with key websites.

  1. Facebook Videos

There are more than 3 billion video views per day on Facebook. With Facebook video views surpassing YouTube in 2014, they have introduced unique features such as native video auto-play. Videos can be an interesting way of connecting with users and marketers have already started employing this fast-catching trend to their strategies.

Businesses can talk about their brand, the products and services they offer, customer FAQs, valuable content and other interesting information through videos.

  1. Social Wallet

Social wallet is yet another popular feature that allows users to directly purchase products and services on the platform. Users can also send money to their friends via social wallet. Marketers can provide a streamlined social ecommerce solution for users, offer them better user experience.

  1. Facebook Advertising

Today, 9% of the company’s marketing budget is allocated for social media. This is likely to rise up to 25% in the next five years. Facebook offers the option of custom audience which the Marketers can use for targeting potential customers. They should also maximize their organic Facebook reach before starting the Ad campaigns.

  1. The power of Instagram, Whatsapp and Messenger

With the acquisition of Instagram and Whatsapp, Facebook has taken a big step. Marketers should use this to their advantage. 42% of the marketers have plans of increasing the use of Instagram in 2015. Whatsapp is the most popular social messaging app and has more than 700 million users. Businesses can include both Whatsapp and Facebook Messenger for providing instant customer support with one-on-one connections to their users.

 

 


Facebook integrates ‘Donate Now’ button for nonprofits

Facebook users would now have the option of a donate button on the Facebook pages of their Non-profit organizations. As a part of its call-to-action buttons for ads, Facebook added a “donate now” button for non-profits, according to a post.

Ever since Facebook enabled the Donate button and its successful campaigns of charity the following year, the company now has officially announced this, as a part of the call to action button option on users’ respective pages.

See also: 5 WAYS YOUR RESTAURANT CAN BENEFIT FROM USING FACEBOOK TABS

This will really boost the existence of several non-profit organizations. Without any embedded payment process, the NGOs’ can now get charities from users in a popup window right on Facebook after clicking the call-to-action button. Also, Facebook does not collecting a fee or share while donating for non-profits.

facebook_donate

“We are inspired by how much good comes from these connections, so we have added ‘Donate Now‘ calls-to-action on Pages and link ads to make those connections easier than ever,” a Facebook spokesperson was reported as saying.


5 Ways Your Restaurant Can Benefit From Using Facebook tabs

The rise of social media has given immense opportunities to business, both small and big. Among the popular social platforms, Facebook brings in the advantage of larger audience, viral effect, exciting features and inexpensive marketing tools for the businesses. Facebook offers restaurants a great way to stay in touch with customers, find new customers and expand their visibility online. Here are 5 benefits your restaurant can derive from Facebook.

 

  1. Build excitement and awareness through content

Regular posts on your restaurant’s business page can do wonders. The key is to keep informative and valuable content flowing on your page. Try to bring a variety in your posts – like status updates, images and short videos.

Your posts can be of two types – informative content and promotion-based content.

Facebook business page is the right platform to inform your customers and new users about your menu and any new additions to your menu. You can also create excitement by holding contests, sweepstakes and giveaways.

posts

While you may be tempted to post regularly about promotion activities, it may turn fans off. So try to be as informative as possible. Share content which offers value and helps users to engage with the page. A loyal community can be built only if you share content which inspires, educates and connects with the users.

 

  1. Use Facebook Check – In feature

The Check-in feature in Facebook is highly valuable for your restaurant. When users check in to your restaurant, it raises awareness about your business. Also, the other users can view details regarding the restaurant – for example its location and ratings. Another huge advantage is the Graph Search Results. This shows the results of the check-ins made by your friends.

checkins

The Check-In feature can also be used to offer deals. Check-In deals are a kind of incentives which can be given out whenever a user checks in to your restaurant. They vary from individual deal (given to a single person who checks in), friends deal (when a group of people check-in together), loyalty deal (reward customers who have visited your restaurant a certain number of times) and charity deal (donate to charity whenever customers check in).

 

  1. Utilize the Menu Tab wisely

The Menu tab is a useful tool in your business page. Add a tab and create a menu to highlight what you have to offer.

A great option would be to allow registrations on your page via the tab. Create a tab under the name of “Reservations” and let users reserve their table right away. This improves the user experience drastically as they receive all the information in a single page without having to search through other websites.

You can also include a “menu” tab on your page. This gives your menu items a maximum visibility and gradually helps your customers to visit more often.

menutab

All you have to do is promote these tabs on your page and direct the users to these tabs with attractive content.

 

  1. Take advantage of the Cover Image

Now that there is no 20% text restriction on the cover image, you can use this area wisely. Cover photos are the first thing that a user sees when they check your business page. Use this area to highlight offers, discounts or any interesting happenings at your restaurant.

coverpic

 

  1. Interact with customers

Building a strong relationship with your customers on your business page is extremely valuable. Through constant interactions, you can analyze the views and opinions of the customers about your restaurant, menu items and service. Also, use this platform to address customer feedback. Users appreciate when their views are being heard and customer loyalty will be a great goodwill for your restaurant.

 

 

Reap maximum benefits of the Facebook platform with Decor Tab Creator. They are a Facebook marketing suite who provides Facebook marketing strategies and an array of apps to create a successful business page. With regular feed updates and implementation of these useful tips, your restaurant’s Facebook page will surely be instrumental in creating awareness and gaining more customers.

You can get started by creating a Facebook tab using Decor’s restaurant template here.

 


5 tips for creating a brilliant Facebook page cover photo

The Facebook business page has opened up uncharted opportunities for businesses to connect with their customers at a more personal level. Setting up a highly effective Facebook page can generate more leads and improve brand visibility drastically. One of the main features in a business page is its cover photo.  As the name implies, a cover photo is the larger photo at the top of your profile or your Facebook business page. All cover images are public which means anyone who visits your page will be able to view the image.

As a matter of fact, many users check your Facebook page before they go through your website. When a Facebook user lands on your page, you only have mere seconds to grab the attention and explain him about your brand and what you do.  And the cover photo plays an integral part in it. Cover photos are the primary visual space that attracts the audience and one needs to understand how to leverage it.

Here are the five tips on how to create a brilliant Facebook cover photo and captivate Facebook users with it.

  1. Get the size right

People view their Facebook page on their desktops, tablets and smartphones. So there is no clear-cut answer for it. But according to the Facebook Guidelines, it is best to use at least 851 x 315 pixels. Make sure to use high quality photos only to avoid any blurred images. If you upload an image smaller than that it will be stretched. Minimum file size is 399 x 150 px. A PNG file will give higher quality and a JPG file will get faster loading time.

Page profile pictures are displayed at 160 x 160 px but the photo you upload must be at least 180 x 180 px. We would recommend that you upload a PNG file which will give you a high quality image. This is more important when it comes to graphical images such as logos etc. This image will also be shown around Facebook representing your page. App thumbnail images are 111 x 74 pixels. File size limit is 5MB.

  1. All about your business

Use cover photos as a place to talk about who you are and what you do. This can include your products, services or any upcoming events. Try to stay true to your brand image and explain things in the clearest way possible. Short and informative content with relevant images is the right way to do it.

tips for brilliant facebook cover photo

  1. Be creative

As mentioned earlier, you only get mere seconds to capture user’s attention. So go all out, think and get creative outcome with your cover photos. Including humor and wit can help customers to connect through your brand and also help put a human face on your company. Another trending tactic is to use your profile picture and cover photo in a way that they complement each other. This will create an interest among the users to stop and have a look at what you are trying to say.

  1. Bring attention to the upcoming events

The first thing users see on a page is the cover photo. So use this space wisely and bring the most important events here. Whether it’s a sale, upcoming contests or any special social promotion, this is the best place to feature it. You can bring in the festive mood by introducing discounts as sales boost up during holidays. You can also highlight your milestones and achievements here.

Another interesting way of making your page personal is by featuring your customers or users on the cover photo. For example: fan of the week, contest winners etc.

  1. Strong call to action

You can link Facebook pages to any web pages with strong and effective call to action (CTA). Strategically place your content and draw the users’ attention with CTA. You can also take a direct approach and use arrows to straightly point towards the call to action button.

facebook call to action

Most people may not click on the call to action and rather click on the image itself. So, reinforce the message and the website URL in the image description as well.

 


4 Tips to boost your Content in social media with Facebook

Facebook is an immensely powerful social media tool and there is no denying the impact Facebook business pages and Facebook Ads has on expanding a business online.
Along with many other marketing strategies, Facebook acts as a lucrative platform for content marketing. Content marketing is a great way to spread awareness about your business. Combined with Facebook’s advantages and reach with effective content marketing strategy, you will be able to build an online presence, promote your business and also establish a reputation among the users. And, all this is comparatively cost-effective.
Implementing the right actions to promote content is essential to get the maximum benefit out of Facebook. This article explains about the tips you can follow to boost your content on Facebook.

1. Build the right audience

Everything you post on your page will be viewed by your audience. This includes the users who have liked your page and those who follow you. It is important to build an audience who are interested in what you have to say. They must be eager to read what you are posting. The number of likes matter to an extent but what matters most is the number of quality followers you have. If you don’t have people interested in your services, then no matter how good your post is, it will not be read.

2. Include images and videos

It is best to include images and videos on your page. They usually create more interest than just plain text. Also, these media files have more engagement thereby increasing your reach.
You can include strong call to action in your description and place links directing to your website.

3. Posting Off-Facebook Content

Off-Facebook content includes those content which has been posted elsewhere, say, blogs. Blogs are the most effective way to promote your business. Here is where you can offer valuable advice and interesting facts to your users. Blogging increases traffic and thereby improves your SEO ranking. By posting relevant blogs on your Facebook page, you showcase it to a larger audience.
Include a short description while posting your blogs. Keep it personal and engaging. Asking questions and including smileys in the description is a great way to make a personal approach to your users.

4. Create content according to your audience

Your audience will read the content only if they find it informative and interesting. Use Facebook’s Audience Insights to understand your audience better. Demographic details such as age, gender and location, along with information such their interests and income can be extremely helpful to finalize the content topics.
Facebook’s Page Insight allows you to see how your posts have performed. You will also be able to check when your users come online.
Using this information, you can post the right kind of content at the right time.


Tip: working with images in Decor tab creator

While using Decor’s easy drag and drop interface to design your Facebook tab, you might have noticed that the two modes, tab and mobile, helps you to design the page in both desktop and mobile views respectively. In a usual way, while designing the page in tab mode, you might have used a background image. After inserting a background as per your design in tab mode, once if you switch it to the mobile mode to change the components for best mobile view, sometimes you might have noticed that, the background might not fit to the contents. Well, in decor tab creator interface, there are several options to change an image as per your need.

Let us explain you these modes in detail that helps you to change, edit, adjust and add an image easily.

In decor tab creator, you can add an image by choosing the image component which is presented in the top right corner of the system as shown in the figure below.

img-upload
To upload an image you have to add the component into the design space and choose a file to upload. You can upload a picture directly from your computer,  your library and also from your Facebook albums. After uploading an image into the system, if you want to change the way it fits, there are some few options. Once you right click on the image, you can see some options which are relevant to the image component. Those options are listed as follows:

  • Change Picture
  • Fit to content
  • Image Mode
  • Fit within layer
  • No scaling
  • Repeat down and right
  • Repeat right
  • Repeat down
  • Crop Image
  • Edit Image

Change Picture

If you have already uploaded an image  and wants to replace it, decor has a feature to change a picture. This feature allows you to replace a currently existing one with another. This can be done by right clicking on the image component and you can see the first option which says change image, where we can replace the existing image. You can even find the same option on the image layer in the right side panel.

change-picture

Fit to content

This option helps you to reset back the selectors of the image to content. Right click on the image and you will find the option. Once you choose the option, the selectors will fit to the image content as shown in the images.

fit-to-content

fit-to-content

Image mode

This option helps you to change the mode of the image and are discussed in the below sections that will help manage the image scaling with in the design.

image modes

Fit within layer

This mode helps an image to fit within the boundaries. You can select this option by right click-image mode- fit within layer. After choosing the option, you can see the difference right-away by switching the modes in between mobile and tab.

No scaling

As the name suggests, the image retains its original size and does not shrink or expand when you try to do that. Whatever the mode is, the image remains unchanged when we used this option.

Repeat down and right

This option helps the image to repeat in down and right directions in both modes which in turn tries to fill the space in a whole.

Repeat right

This option helps the image to repeat in right direction only in both modes.

Repeat down

This option helps the image to repeat in the bottom direction only in both modes.

Crop Image

This option is very handy , helps to  easily crop an image as per your need. If you reduced the image size from the original ratio, this feature appears.

crop-image

Tip: If you want to undo an action, you can simply use control and Z keys from your keyboard at a time just like you usually do in a normal word preprocessor like wordpad and ms office.

 

Edit Image:

After uploading an image, if you want to edit it online, you can do it with decor app creator. In order to do that, you need to select the image component, you are willing to edit, right click on it and select Edit Image option. A new popup will appear and you can see an environment that will provide you to edit your image as you like which is shown in the image below.

imagesediting


How to clear facebook share cache

Once in a while you might have noticed when you tried to share a news story from an external link into Facebook and realized that the auto populated data is not what it is to be. To be precise, when you tried to share a link in Facebook, there is no picture preview that is supposed to be and sometimes the description, title are not the same as it is. This is the problem of caching mechanism in Facebook. This article provides some insights and comes up with a solution of how to overcome this issue.

 

Usually Facebook parses some open graph tags as meta tags in the page. An open graph tag looks like:

<meta property=”og:tag name” content=”tag value”/>

These meta tags uses the values of the tags such as  <og:image> in the share dialog box. If an image with same height and width is not specified, Facebook uses a random image from the shared link as a thumbnail display. So, once you share a page, Facebook caches its content for at most 7 days.

 

There are two ways to solve this issue. One, by using the Facebook debug tool and the other , by using the Facebook sharer link.

Using debugging tools

  1. Login into your Facebook account and go to https://developers.facebook.com/tools/debug
  2. Input the URL you wanted to share on your profile or page wall.
  3. Click the “Fetch new scrape information”.

sharer_facebook_scrape_post

 

Using Facebook Sharer tool

  1. Login into your Facebook account
  2. Go to https://www.facebook.com/sharer/sharer.php
  3. Input the URL you wanted to share on your profile or page wall
  4. Click “Share” Button

sharer_facebook_scrape_post


The Benefits of having a Facebook business page

With more than 1.9 billion users (and counting) around the world, Facebook has made quite an impact on how social networking works. From the day Facebook  introduced fan pages, it is been quite a common thing to have a fan page of an artist, a spokesperson, a celebrity, a group, a local business or an organization. As said above with more than 1.9 billion users, that kind of exposure will not come easy for free. It is a common practice for an organization to have its own official Facebook page that helps to spread the world about the work and create new opportunities that will eventually increase the sales and helps to get new leads. There are a lot of benefits of having a Facebook fan page and are listed as follows:

It is absolutely free  

Facebook  allows businesses to create their Facebook  page for free. It allows a business to categorize, embed personal information and create an interactive space with the audience to engage with your business. As Facebook  has changed the way of promoting business in the digital world, all you need to do is target the right audience and market your business. With over 1.9 billion people available in a single platform, there is a scope to get the business right by using it in a right way.

Unlimited Likes

A Facebook  fanpage can have unlimited likes for free, unlike a Facebook  profile, which has a friend limit of 5000.This will help you to market your business portfolio digitally and target some specific audience . The more you know your target audience the easier it will be for you to target your content and get immediate results.  Facebook insights tool will provide you to know the gender, age, demographics and location of your target audience group which will make your work easy on targeting specific group of audience to get more likes. In addition to this, a beautiful landing pages with more content interaction helps to engage your page to these selected groups.

 

Click here to choose, customize and publish our apps for your facebook page

Facebook  pages offer analytics and like widgets

Facebook is constantly evolving in terms of optimization, performance, features and tools.  Facebook took page administration to the next level with its simple and useful tools. Administering a Facebook page is very easy. It allows page owners to track the page likes, the post reach and the engagement of audience with the page. It allows admin to compare the page average performance over time by showing the results with interactive graphs.

benefits_facebook_fanpage

Moreover, Facebook user analytics and widgets are two powerful tools to get more from a fan page. The widgets provided by Facebook such as like buttons, like box, recommended button etc., will help you to include the Facebook page plugin into your own website or blog which will eventually help to get more likes for the page. The analytics data is  really useful to get to know the characteristics of your potential audience base.

Search Engine Optimization

Having a  Facebook  page allows you to get better search engine rankings that eventually increase your visibility. As SEO is a key aspect for business advertising, all the links, posts and digital content are indexed by the search engines that helps to improve your search engine rankings.

Virtual word of mouth

According to Facebook , an average user has 130 connections. So, if a user likes your page, it will show up in the news feed of his/her friends, which will provide a vast exposure in this platform. As word of mouth is the great asset for advertising, these interactions between your audience and their friends newsfeed provides an essential endorsement.

A Facebook  user spends almost an hour per day

In an average a Facebook  user spends nearly 55 minutes per day and that is one among many advantages of promoting your business using a Facebook  page. With the help of comments or posts, there is a lot of scope to interact with the customer and get to know the feedback directly. For a small business, being well connected to other networks is especially important and Facebook allows to have live conversations with your customers.


Tips to Improve Your Facebook’s Organic Reach

As of now you might have observed that your facebook fan page count is declining and so the organic reach of the pages. The change in the Facebook news feed algorithm might be responsible for this decline. You probably guessed Facebook advertising and revenue has something to do with it. There are actually some tips to regain traffic and increase your organic reach.

By analyzing your Facebook audience you can gather valuable data and use it to raise your organic reach. With Facebook’s increasing audience, its time that we take care of Facebook’s algorithm as seriously as Google’s. Optimizing your Facebook organic reach is pretty straightforward when you really understand what are you looking for.

For an easy to understand overview of the situation, Quicksprout have come up with a nice infographic, which not only explained the problem but provided some strategies to increasing your organic Facebook reach. Check this infographic to learn some actionable tips in order to face the Facebook’s ever-changing algorithm.

boost-your-organic-facebook-reach

Infographic by Quicksprout

 

With, Decor-Tab Creator you can design a fanpage for FREE in no time. No programming skills needed. Decor’s intuitive drag & drop editor gives you the freedom to design custom Facebook pages by placing objects exactly where you want them.

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