Effect Of Color In Branding Your Social Media Page

The color representation for a product is an important thing for effective communication and branding of a company.  In psychology color have a significant role representing one’s thoughts and emotions. So, these colors send a silent message about the business to the users.

Some internet marketers fall into a sea of hot pink because they think no one will miss this color.

 

Use Of Colors In Business & Social Media:

If you are looking to choose a color for your brand logo and business think carefully because the colors you choose can affect your ability to achieve your goals. According to color psychology, they can greatly effect human emotion and behaviour, there are some proven hypotheses about this.

From a marketing perspective, if color can affect human behaviour, that can be seen as a powerful tool for promoting a product or service. But here’s the tricky part, just like languages, the meaning of color can vary across cultures and perceptions. Before tweaking your brand or painting your premises, research the meaning (and therefore the effect) of your chosen color, to have on your business.

Before changing your brand to red to get more online conversions, think about how to complement your existing palette. For example, if red increase online conversions – can you use an element of red to perhaps change your call-to-action buttons?

In general business cards are dressed in some shade of blue and white. This is particularly true for corporations. It seems the larger the company, the harder they fall for some shade of safe blue, since it feels comfortable for eyes to view this color.

Tips To Choose Colors:

Here are few tips on choosing colors for your business. A good graphic designer can give you in-depth information but, here I am mentioning the few basic tips to minimize your effort.

  1. You want colors and color combinations that have an evergreen quality about them so they won’t go in and out of fashion.
  2. The best place to start is to ask yourself what type of a message you want to send about yourself and about your company/brand. Start there and see which colors click.
  3. Next, ask yourself what role color plays in your communications. Is it a key component of your communications or supportive to your overall message?
  4. You don’t want to be afraid of color. You want to use it where it can send its message but you don’t want it to overpower and become the message.
  5. Once you select your company colors, be consistent in your usage. It should appear throughout all of your communications and branding efforts – business cards, stationary, website, Facebook, Twitter, LinkedIn company page, etc.

Generalizing color psychology

Robert Plutchik created “The wheel of emotions”. He suggested 8 primary bipolar emotions: joy versus sadness; anger versus fear; trust versus disgust; and surprise versus anticipation. Like colors, primary emotions can be expressed at different intensities and can mix with one another to form different emotions.

The Wheel of Emotions

What exactly the colors resembles:

In color psychology, there are some general views which are mostly suggested by various studies by experts.

color-meanings
The studies have revealed that our brains prefer recognizable brands, which makes color incredibly important when creating a brand identity. It has even been suggested in Color Research & Application that it is of paramount importance for new brands to specifically target logo colors/ Facebook page colors that ensure differentiation from competitors (if the competition all uses blue, you’ll stand out by using purple).

 

 


5 Ways Your Restaurant Can Benefit From Using Facebook tabs

The rise of social media has given immense opportunities to business, both small and big. Among the popular social platforms, Facebook brings in the advantage of larger audience, viral effect, exciting features and inexpensive marketing tools for the businesses. Facebook offers restaurants a great way to stay in touch with customers, find new customers and expand their visibility online. Here are 5 benefits your restaurant can derive from Facebook.

 

  1. Build excitement and awareness through content

Regular posts on your restaurant’s business page can do wonders. The key is to keep informative and valuable content flowing on your page. Try to bring a variety in your posts – like status updates, images and short videos.

Your posts can be of two types – informative content and promotion-based content.

Facebook business page is the right platform to inform your customers and new users about your menu and any new additions to your menu. You can also create excitement by holding contests, sweepstakes and giveaways.

posts

While you may be tempted to post regularly about promotion activities, it may turn fans off. So try to be as informative as possible. Share content which offers value and helps users to engage with the page. A loyal community can be built only if you share content which inspires, educates and connects with the users.

 

  1. Use Facebook Check – In feature

The Check-in feature in Facebook is highly valuable for your restaurant. When users check in to your restaurant, it raises awareness about your business. Also, the other users can view details regarding the restaurant – for example its location and ratings. Another huge advantage is the Graph Search Results. This shows the results of the check-ins made by your friends.

checkins

The Check-In feature can also be used to offer deals. Check-In deals are a kind of incentives which can be given out whenever a user checks in to your restaurant. They vary from individual deal (given to a single person who checks in), friends deal (when a group of people check-in together), loyalty deal (reward customers who have visited your restaurant a certain number of times) and charity deal (donate to charity whenever customers check in).

 

  1. Utilize the Menu Tab wisely

The Menu tab is a useful tool in your business page. Add a tab and create a menu to highlight what you have to offer.

A great option would be to allow registrations on your page via the tab. Create a tab under the name of “Reservations” and let users reserve their table right away. This improves the user experience drastically as they receive all the information in a single page without having to search through other websites.

You can also include a “menu” tab on your page. This gives your menu items a maximum visibility and gradually helps your customers to visit more often.

menutab

All you have to do is promote these tabs on your page and direct the users to these tabs with attractive content.

 

  1. Take advantage of the Cover Image

Now that there is no 20% text restriction on the cover image, you can use this area wisely. Cover photos are the first thing that a user sees when they check your business page. Use this area to highlight offers, discounts or any interesting happenings at your restaurant.

coverpic

 

  1. Interact with customers

Building a strong relationship with your customers on your business page is extremely valuable. Through constant interactions, you can analyze the views and opinions of the customers about your restaurant, menu items and service. Also, use this platform to address customer feedback. Users appreciate when their views are being heard and customer loyalty will be a great goodwill for your restaurant.

 

 

Reap maximum benefits of the Facebook platform with Decor Tab Creator. They are a Facebook marketing suite who provides Facebook marketing strategies and an array of apps to create a successful business page. With regular feed updates and implementation of these useful tips, your restaurant’s Facebook page will surely be instrumental in creating awareness and gaining more customers.

You can get started by creating a Facebook tab using Decor’s restaurant template here.

 


Best time to post your content on Facebook, Instagram, Linkedin in Twitter – Infographic

Social media has become the most important online tool for marketing your business, having the best engagement for your content is the one to be focused on. The target of any social media channels is the content reach to your followers. Posting the right content at right time will provide you the most crucial engagement with your followers.

Posting at right time involves several factors to consider such as the target audience, post frequency, number of followers, target location, the platform you are posting on, the type of the content, your business type and the interaction with fans.

When it comes to Facebook, it has its inbuilt access to your page insights that includes page visits, likes, reach of posts etc. It even have publishing tools that help you schedule your post, view the post reach etc. Monitoring these statistics gives you an idea of your page behavior.

Microsoft, recently shared an infographic content explaining the identification of target audience and optimal sharing times on media such as e-mail, Facebook, Instagram, Linkedin and Twitter.

connect


7 Reasons Why a Busniess Should Have a Strong Social Media Presence

Social Media is rapidly becoming one of the most integral parts of today’s marketing mix. Businesses strive to have a strong online presence on social media, especially the Big Three (Facebook, Twitter and Google+). Holding social profiles on platforms like LinkedIn, Pinterest, Instagram and Tumblr also adds value to the brand.

According to Hubspot, 80% of marketers in 2014 claimed that their social media activities increased traffic to their websites  and According to 2013 Social Media Marketing Industry Reports, 64%+ marketers saw lead generation benefits from their efforts. More than 50% of the marketers reported an increase in sale when they applied social media marketing strategies for over 3 years. These are just some of the staggering statistics that highlight the kind of influence social media has on businesses. Here we are compiling the advantages of having a strong social media presence for business.

  1. Increase Brand Visibility

A strong social media presence provides you with strong brand recognition and help you showcase your business in proper light. Social media networks provide a platform to syndicate your content and increase visibility. Through regular posts, customers tend to recognize your brand. You can use this platform to carry your brand voice and content.

boost_brand_visibility_socialmedia

 

  1. Build loyal community

People love to be part of a community that is thoroughly active. Previously telephonic and email customer care services used to be best option for interacting with customers. Now Social media has become the best way to communicate with customers. Through regular updates and sharing interesting content, you can pique the interests of your customers. Also, social media aids in humanizing the company. People love to work with people and not just companies. Once an emotional connection is formed, the customers see you as a credible brand, which builds trust and eventually a  loyal community to the business.  Also, the customers find it easier to associate themselves with the brand. Brand loyalty plays a vital role for the business in the long run and social media is the perfect channel to achieve it.

socialmedia_loyal community

 

  1. Boost Web Traffic

Social media presents the opportunity of bringing in new inbound traffic to your website. With every social media profile you create, it increases your chances of new visitors. Syndicating high quality content can also affect your traffic. You can generate organic traffic to your business website by throwing offers, special discounts in the respective social media handle and by promoting them.

 

  1. Improve Search Engine Rankings

Recently, search engine giant Google, have started taking your social media presence into account while ranking your website. Many brands use social media to promote the offers, special discounts and events. And eventullaly social media has become a sign of credible media to the customers in which the results are handy and communication is easy. Hence, being active in atleast two popular social media platforms has become a must to do strategy for SEO analysis.

SEO_ranking_facebook

 

  1. Gain Customer Insights

Social media can help you gain valuable information about your customers. By monitoring your user comments, you can know what they think about your brand. You can also monitor the kind of response every post gets and accordingly plan the association of your content. This will help you in deducing your customer preferences and topics that they prefer and helps improving your content marketing efforts.

customer insights

 

  1. Reduce Marketing Costs

Social media marketing is the most affordable marketing channel. Unlike traditional advertising and marketing strategies, you need not to invest much of your time and money on social media to promote your local business. Even advertisements via Facebook and other social media platforms are relatively cheaper than other marketing channels. Whether you are a small or a big business, you can always have a control over your budget and see results at the same time.

 

  1. Better Customer Service

Social Media provides a platform for businesses to immediately respond to customers’ queries and feedback. Through proper customer interaction, you can showcase your excellent customer service and also build a strong customer relationship.
rs-seamless-tweet-twitter-customer-service-2

 

 

Social media when done right can give you maximize results and Decor Tab Creator helps in harnessing these benefits of social media. Decor will conducting-depth research of your audience and implements creativity and consistency in the social media strategies, giving you the best of what the social sphere has to offer.

 


5 Winning Ideas for Creating Summer Contests in Facebook

Summers are when marketing and advertising activities boost up and rightly so! Vacations always draw in more participation as users are relaxed and willing to have some fun. With social media becoming an integral part of marketing these days, marketers have turned towards social media to attract users.

The biggest advantage of social networking is the reach. Millions of users are on their social profiles most of the days, whether it is Facebook, Twitter, Instagram or pinterest. This gives an opportunity for businesses to reach a larger audience and increase the chances of engagement. By introducing hashtags in contests, for instance #TheBestVacation or #MyBestBuddy ,  you can boost your page visibility.

Here are some winning ideas for creating summer contests that are sure to strengthen your brand image and customer relationship.

 

Highlight The Fun

Summers always call for long holidays with friends and family and countless fun times. And no doubt there are going to be tons of crazy photos and short videos. Use this to your advantage and have a contest surrounding this idea.

You can either hold a Photo Contest or a Video Contest, asking your users to post their holiday photos and crazy videos. Make sure to create an attractive name for the contest to make things more interesting.

summer contest fun

 

Introduce Thematic Contests

Contests based around themes work very well. For example, your contest can be about friends or family or like a location, say beaches or countryside. Try to connect with your audience as much as you can and offer exciting prizes.

If you are up for some hard work, you can use the entire summer holidays and have a long contest. To mix things up, you can introduce a different theme every week. It may be tough but if you have some interesting contests worked out for your users, then the response you receive will be huge. Plus, this will be great to strengthen you brand image.

selfie_contest

 

Get the promotional picture right

As we are aware that a visual post grabs much attention than a normal text-based post, try to design an image that describes the contest precisely. Having good number of participation is a must for the campaign success. With proper composition of the posts and proper advertising, gives more exposure on the contest which eventually turns into participants.

summer_contest_visualcomposition

 

Long term summer campaigns

Instead of having a limited time campaigns, plan at least one long-term summer contest that will provide more participations throughout the summer season. Also, you can constantly change the theme of the contest. If you held a contest of best rave party selfie for one week, the other week you can shift the theme to the best beach picture contest and so on. This makes the users to participate actively and they will not lose interest.

winning_ideas_contest

 

 

A Worthy Prize

When it comes to contests, it is best to keep a prize that’s worth participating. You can decide your prize according to your objective. If you want to boost your sales, then try giving out discount vouchers that can be redeemed at your website or online store. If you want people to engage on your social media page, then try introducing exciting offers like free movie tickets or festival tickets.

The crucial part of deciding a prize is to understand your audience. If your fans include more female following, then offer prizes accordingly. If it includes more of families then opt for hotel discounts or movie tickets for three or more people.

sweepstake

Go ahead and apply these winning ideas for your contest. And if you are a bit overwhelmed with the whole process then Decor Tab Creator can help you out. Decor provides social media marketing strategies that are sure to win you some loyal customers and strengthen your brand recognition. And so it’s time to boost up your sales and increase web traffic with some exciting Summer Contests. Check out our template for creating a summer app.


7 Visual Social Media strategies to improve your facebook business page

Recent reports from Microsoft has revealed that there is a quiet a deterioration in the attention span of humans. The study reportedly mentioned that the current human attention span falls to 8 seconds which is about 12 seconds 15 years ago (reported in 2000). This is reportedly mentioned in a recent  Microsoft research report.  We can relate this to social media presence, which shows that the value of a textual post in Facebook is falling down.

In Facebook, a post that has a picture in general generates 53% more likes than a normal text-based post. This suggests that visual communication has become a crucial way of marketing your business which is almost 30 times more likely to be read by a user than a plain paragraph. When it comes to social media marketing, visuals grabs more attention than a mere textual information which implies visuals worth a lot than using too much text. This is one reason, each post in Facebook now a days has an image, a link or a video attached to it. Here is a list of some strategies that will help to improve a Facebook business page.

 

Show, do not tell

If you are about to compose a post, it is better if you can show what you meant with picture, instead of explaining about. A picture is worth a thousand words.  Compose an image in such a way that it tells everything. It grabs much attention than a normal text-based post.

visual communication

 

Quality matters

Any multimedia, either it is an image or a video, maintain quality. The better the quality of an image, the more will be the visibility.

visual_communication_quality

 

Product promotion

For your new product release, picture is the best way of promotion. It will surely get more attention.

product_promotion

 

Share your work place

Keeping your page active is the best way to get noticed. Keep on posting about the work progress  of your business with your team and get attention by showcasing your work environment.

workplace

 

Call to action

Conveying a message using image is simple and straight forward. Designing an image by including a call to action is the best practice to get noticed.  Add the same hashtags and links under image descriptions that are used in the design.

 

Brand the content

Branding an image post is one key strategy to get noticed.  In order to share a viral story and to get noticed at the same time, branding the visuals is a must. Practices such as including a business logo, embedding social media links, watermarking the image with your website link or brand name will help for better social media marketing.

visual_communication_facebook

 

Showcase Images using powerful apps

Taking the advantage of several social media applications which works with image postings such as Instagram and pintrest is one key strategy.  Including one network into another helps you  gain visibility in more than one social media network. For example, facebook allows users to create multiple tabs for its fan page. This allows owners to use several tab applications such as our Decor tab creator, in order to add their social networks like Instagram, twitter and pintrest to leverage more access from one social network alone.

visual_instagram

 

 

An infographic that explains the importance of visual story telling is given here, source: dailyinfographic

How-to-effectively-use-visual-storytelling


5 tips for creating a brilliant Facebook page cover photo

The Facebook business page has opened up uncharted opportunities for businesses to connect with their customers at a more personal level. Setting up a highly effective Facebook page can generate more leads and improve brand visibility drastically. One of the main features in a business page is its cover photo.  As the name implies, a cover photo is the larger photo at the top of your profile or your Facebook business page. All cover images are public which means anyone who visits your page will be able to view the image.

As a matter of fact, many users check your Facebook page before they go through your website. When a Facebook user lands on your page, you only have mere seconds to grab the attention and explain him about your brand and what you do.  And the cover photo plays an integral part in it. Cover photos are the primary visual space that attracts the audience and one needs to understand how to leverage it.

Here are the five tips on how to create a brilliant Facebook cover photo and captivate Facebook users with it.

  1. Get the size right

People view their Facebook page on their desktops, tablets and smartphones. So there is no clear-cut answer for it. But according to the Facebook Guidelines, it is best to use at least 851 x 315 pixels. Make sure to use high quality photos only to avoid any blurred images. If you upload an image smaller than that it will be stretched. Minimum file size is 399 x 150 px. A PNG file will give higher quality and a JPG file will get faster loading time.

Page profile pictures are displayed at 160 x 160 px but the photo you upload must be at least 180 x 180 px. We would recommend that you upload a PNG file which will give you a high quality image. This is more important when it comes to graphical images such as logos etc. This image will also be shown around Facebook representing your page. App thumbnail images are 111 x 74 pixels. File size limit is 5MB.

  1. All about your business

Use cover photos as a place to talk about who you are and what you do. This can include your products, services or any upcoming events. Try to stay true to your brand image and explain things in the clearest way possible. Short and informative content with relevant images is the right way to do it.

tips for brilliant facebook cover photo

  1. Be creative

As mentioned earlier, you only get mere seconds to capture user’s attention. So go all out, think and get creative outcome with your cover photos. Including humor and wit can help customers to connect through your brand and also help put a human face on your company. Another trending tactic is to use your profile picture and cover photo in a way that they complement each other. This will create an interest among the users to stop and have a look at what you are trying to say.

  1. Bring attention to the upcoming events

The first thing users see on a page is the cover photo. So use this space wisely and bring the most important events here. Whether it’s a sale, upcoming contests or any special social promotion, this is the best place to feature it. You can bring in the festive mood by introducing discounts as sales boost up during holidays. You can also highlight your milestones and achievements here.

Another interesting way of making your page personal is by featuring your customers or users on the cover photo. For example: fan of the week, contest winners etc.

  1. Strong call to action

You can link Facebook pages to any web pages with strong and effective call to action (CTA). Strategically place your content and draw the users’ attention with CTA. You can also take a direct approach and use arrows to straightly point towards the call to action button.

facebook call to action

Most people may not click on the call to action and rather click on the image itself. So, reinforce the message and the website URL in the image description as well.

 


4 Tips to boost your Content in social media with Facebook

Facebook is an immensely powerful social media tool and there is no denying the impact Facebook business pages and Facebook Ads has on expanding a business online.
Along with many other marketing strategies, Facebook acts as a lucrative platform for content marketing. Content marketing is a great way to spread awareness about your business. Combined with Facebook’s advantages and reach with effective content marketing strategy, you will be able to build an online presence, promote your business and also establish a reputation among the users. And, all this is comparatively cost-effective.
Implementing the right actions to promote content is essential to get the maximum benefit out of Facebook. This article explains about the tips you can follow to boost your content on Facebook.

1. Build the right audience

Everything you post on your page will be viewed by your audience. This includes the users who have liked your page and those who follow you. It is important to build an audience who are interested in what you have to say. They must be eager to read what you are posting. The number of likes matter to an extent but what matters most is the number of quality followers you have. If you don’t have people interested in your services, then no matter how good your post is, it will not be read.

2. Include images and videos

It is best to include images and videos on your page. They usually create more interest than just plain text. Also, these media files have more engagement thereby increasing your reach.
You can include strong call to action in your description and place links directing to your website.

3. Posting Off-Facebook Content

Off-Facebook content includes those content which has been posted elsewhere, say, blogs. Blogs are the most effective way to promote your business. Here is where you can offer valuable advice and interesting facts to your users. Blogging increases traffic and thereby improves your SEO ranking. By posting relevant blogs on your Facebook page, you showcase it to a larger audience.
Include a short description while posting your blogs. Keep it personal and engaging. Asking questions and including smileys in the description is a great way to make a personal approach to your users.

4. Create content according to your audience

Your audience will read the content only if they find it informative and interesting. Use Facebook’s Audience Insights to understand your audience better. Demographic details such as age, gender and location, along with information such their interests and income can be extremely helpful to finalize the content topics.
Facebook’s Page Insight allows you to see how your posts have performed. You will also be able to check when your users come online.
Using this information, you can post the right kind of content at the right time.


How to clear facebook share cache

Once in a while you might have noticed when you tried to share a news story from an external link into Facebook and realized that the auto populated data is not what it is to be. To be precise, when you tried to share a link in Facebook, there is no picture preview that is supposed to be and sometimes the description, title are not the same as it is. This is the problem of caching mechanism in Facebook. This article provides some insights and comes up with a solution of how to overcome this issue.

 

Usually Facebook parses some open graph tags as meta tags in the page. An open graph tag looks like:

<meta property=”og:tag name” content=”tag value”/>

These meta tags uses the values of the tags such as  <og:image> in the share dialog box. If an image with same height and width is not specified, Facebook uses a random image from the shared link as a thumbnail display. So, once you share a page, Facebook caches its content for at most 7 days.

 

There are two ways to solve this issue. One, by using the Facebook debug tool and the other , by using the Facebook sharer link.

Using debugging tools

  1. Login into your Facebook account and go to https://developers.facebook.com/tools/debug
  2. Input the URL you wanted to share on your profile or page wall.
  3. Click the “Fetch new scrape information”.

sharer_facebook_scrape_post

 

Using Facebook Sharer tool

  1. Login into your Facebook account
  2. Go to https://www.facebook.com/sharer/sharer.php
  3. Input the URL you wanted to share on your profile or page wall
  4. Click “Share” Button

sharer_facebook_scrape_post


The Benefits of having a Facebook business page

With more than 1.9 billion users (and counting) around the world, Facebook has made quite an impact on how social networking works. From the day Facebook  introduced fan pages, it is been quite a common thing to have a fan page of an artist, a spokesperson, a celebrity, a group, a local business or an organization. As said above with more than 1.9 billion users, that kind of exposure will not come easy for free. It is a common practice for an organization to have its own official Facebook page that helps to spread the world about the work and create new opportunities that will eventually increase the sales and helps to get new leads. There are a lot of benefits of having a Facebook fan page and are listed as follows:

It is absolutely free  

Facebook  allows businesses to create their Facebook  page for free. It allows a business to categorize, embed personal information and create an interactive space with the audience to engage with your business. As Facebook  has changed the way of promoting business in the digital world, all you need to do is target the right audience and market your business. With over 1.9 billion people available in a single platform, there is a scope to get the business right by using it in a right way.

Unlimited Likes

A Facebook  fanpage can have unlimited likes for free, unlike a Facebook  profile, which has a friend limit of 5000.This will help you to market your business portfolio digitally and target some specific audience . The more you know your target audience the easier it will be for you to target your content and get immediate results.  Facebook insights tool will provide you to know the gender, age, demographics and location of your target audience group which will make your work easy on targeting specific group of audience to get more likes. In addition to this, a beautiful landing pages with more content interaction helps to engage your page to these selected groups.

 

Click here to choose, customize and publish our apps for your facebook page

Facebook  pages offer analytics and like widgets

Facebook is constantly evolving in terms of optimization, performance, features and tools.  Facebook took page administration to the next level with its simple and useful tools. Administering a Facebook page is very easy. It allows page owners to track the page likes, the post reach and the engagement of audience with the page. It allows admin to compare the page average performance over time by showing the results with interactive graphs.

benefits_facebook_fanpage

Moreover, Facebook user analytics and widgets are two powerful tools to get more from a fan page. The widgets provided by Facebook such as like buttons, like box, recommended button etc., will help you to include the Facebook page plugin into your own website or blog which will eventually help to get more likes for the page. The analytics data is  really useful to get to know the characteristics of your potential audience base.

Search Engine Optimization

Having a  Facebook  page allows you to get better search engine rankings that eventually increase your visibility. As SEO is a key aspect for business advertising, all the links, posts and digital content are indexed by the search engines that helps to improve your search engine rankings.

Virtual word of mouth

According to Facebook , an average user has 130 connections. So, if a user likes your page, it will show up in the news feed of his/her friends, which will provide a vast exposure in this platform. As word of mouth is the great asset for advertising, these interactions between your audience and their friends newsfeed provides an essential endorsement.

A Facebook  user spends almost an hour per day

In an average a Facebook  user spends nearly 55 minutes per day and that is one among many advantages of promoting your business using a Facebook  page. With the help of comments or posts, there is a lot of scope to interact with the customer and get to know the feedback directly. For a small business, being well connected to other networks is especially important and Facebook allows to have live conversations with your customers.


Scroll to Top