The rise of social media has given immense opportunities to business, both small and big. Among the popular social platforms, Facebook brings in the advantage of larger audience, viral effect, exciting features and inexpensive marketing tools for the businesses. Facebook offers restaurants a great way to stay in touch with customers, find new customers and expand their visibility online. Here are 5 benefits your restaurant can derive from Facebook.
- Build excitement and awareness through content
Regular posts on your restaurant’s business page can do wonders. The key is to keep informative and valuable content flowing on your page. Try to bring a variety in your posts – like status updates, images and short videos.
Your posts can be of two types – informative content and promotion-based content.
Facebook business page is the right platform to inform your customers and new users about your menu and any new additions to your menu. You can also create excitement by holding contests, sweepstakes and giveaways.
While you may be tempted to post regularly about promotion activities, it may turn fans off. So try to be as informative as possible. Share content which offers value and helps users to engage with the page. A loyal community can be built only if you share content which inspires, educates and connects with the users.
- Use Facebook Check – In feature
The Check-in feature in Facebook is highly valuable for your restaurant. When users check in to your restaurant, it raises awareness about your business. Also, the other users can view details regarding the restaurant – for example its location and ratings. Another huge advantage is the Graph Search Results. This shows the results of the check-ins made by your friends.
The Check-In feature can also be used to offer deals. Check-In deals are a kind of incentives which can be given out whenever a user checks in to your restaurant. They vary from individual deal (given to a single person who checks in), friends deal (when a group of people check-in together), loyalty deal (reward customers who have visited your restaurant a certain number of times) and charity deal (donate to charity whenever customers check in).
- Utilize the Menu Tab wisely
The Menu tab is a useful tool in your business page. Add a tab and create a menu to highlight what you have to offer.
A great option would be to allow registrations on your page via the tab. Create a tab under the name of “Reservations” and let users reserve their table right away. This improves the user experience drastically as they receive all the information in a single page without having to search through other websites.
You can also include a “menu” tab on your page. This gives your menu items a maximum visibility and gradually helps your customers to visit more often.
All you have to do is promote these tabs on your page and direct the users to these tabs with attractive content.
- Take advantage of the Cover Image
Now that there is no 20% text restriction on the cover image, you can use this area wisely. Cover photos are the first thing that a user sees when they check your business page. Use this area to highlight offers, discounts or any interesting happenings at your restaurant.
- Interact with customers
Building a strong relationship with your customers on your business page is extremely valuable. Through constant interactions, you can analyze the views and opinions of the customers about your restaurant, menu items and service. Also, use this platform to address customer feedback. Users appreciate when their views are being heard and customer loyalty will be a great goodwill for your restaurant.
Reap maximum benefits of the Facebook platform with Decor Tab Creator. They are a Facebook marketing suite who provides Facebook marketing strategies and an array of apps to create a successful business page. With regular feed updates and implementation of these useful tips, your restaurant’s Facebook page will surely be instrumental in creating awareness and gaining more customers.
You can get started by creating a Facebook tab using Decor’s restaurant template here.