Facebook in-app search feature might hit search giant, Google
As Facebook is testing its own in-app search engine which allows users to post links in their status update, enables users to stay within the app to share a link in their timeline. With this feature, users can now include a link by selecting add link option. While user types in the search term for an item, a suggestion drop down list follows with some links. Users can check the preview of the link and proceed to share in their status.
With this new feature, a user need not to go outside Facebook, choose a link he wishes to share, select the link, copy it, come back to Facebook and share it. Facebook just made this process simple by searching the link within the social platform and sharing the same. With this move, Facebook will allow uses to stay within the application.
This move will allow in app search engines to analyze the most shared links by the users and will be followed by suggested app advertisements in their timeline. Reportedly, Facebook has seen a tremendous growth in its mobile advertising revenue in the past few years. Presumably, Facebook will plan big with its in app search engine. By keeping users to stay as long as they can with in the app will put pressure on the search engine giant, Google. With the initiation of the beta testing, we can expect Facebook to roll this feature very soon.