Facebook in-app purchases for mobile
Facebook introduces in-app purchases for mobile with app install ads
Facebook introduced in-app purchases on its mobile application that let you to download directly the app from the advertisement in your Facebook feed. Facebook called it, deeplinking, which helps developers and advertisers to direct users towards the information that they seek, when they open the app for the first time.
For instance, if a cloth store app is running this mobile app install ad which features an offer on an item, people who installs the app and open it for the first time, it will be taken directly to the information about the offer they have seen in that particular advertisement. This makes users to get what they seek after installing the app and can skip some initial searching steps between opening the app and browsing for the offer. In short, the offer is displayed as a welcome page after you have opened the service and used it for the first time.
If you find it familiar or used to install apps by checking the advertisements in the Facebook feed, then this feature is definitely for you.