Now you can order food directly from Google search results
Good news for restaurant owners and apps that provide online delivery service. Now google integrated the six food ordering applications- Seamless, Grubhub, Eat24, Delivery.com, BeyondMenu and MyPizza.com in search results, so users in the U.S. can order food directly. With this move, online order just got even lazier and of-course more time saving. In the future more food delivery apps will be added, Google reported.
For instance if someone searches for a restaurant which offers online delivery using any of these apps, an option says “place an order” appears in the results. And by clicking on it will get the menu page of the particular delivery service. Users can now complete the order directly on their sites. This feature works for those, who are in search of a restaurant instead of a specific cuisine.
With this integration, both google and the delivery start-ups will be benefited. With the generated search results, these start-ups will find more traffic. With this feature, restaurant owners who are collaborating with these start-ups need to rejuvenate their digital marketing strategy and by using their individual menu link in any of the social pages say, Facebook, can generate more hits.
In this way a Facebook unique tab application can be helpful to attract customers who are presented in this social media. So, by linking their menu page in any of the tab application can make users to select from the menu right-away. This integration of Google search is now live on both mobile and web.