Social Media is rapidly becoming one of the most integral parts of today’s marketing mix. Businesses strive to have a strong online presence on social media, especially the Big Three (Facebook, Twitter and Google+). Holding social profiles on platforms like LinkedIn, Pinterest, Instagram and Tumblr also adds value to the brand.
According to Hubspot, 80% of marketers in 2014 claimed that their social media activities increased traffic to their websites and According to 2013 Social Media Marketing Industry Reports, 64%+ marketers saw lead generation benefits from their efforts. More than 50% of the marketers reported an increase in sale when they applied social media marketing strategies for over 3 years. These are just some of the staggering statistics that highlight the kind of influence social media has on businesses. Here we are compiling the advantages of having a strong social media presence for business.
- Increase Brand Visibility
A strong social media presence provides you with strong brand recognition and help you showcase your business in proper light. Social media networks provide a platform to syndicate your content and increase visibility. Through regular posts, customers tend to recognize your brand. You can use this platform to carry your brand voice and content.
- Build loyal community
People love to be part of a community that is thoroughly active. Previously telephonic and email customer care services used to be best option for interacting with customers. Now Social media has become the best way to communicate with customers. Through regular updates and sharing interesting content, you can pique the interests of your customers. Also, social media aids in humanizing the company. People love to work with people and not just companies. Once an emotional connection is formed, the customers see you as a credible brand, which builds trust and eventually a loyal community to the business. Also, the customers find it easier to associate themselves with the brand. Brand loyalty plays a vital role for the business in the long run and social media is the perfect channel to achieve it.
- Boost Web Traffic
Social media presents the opportunity of bringing in new inbound traffic to your website. With every social media profile you create, it increases your chances of new visitors. Syndicating high quality content can also affect your traffic. You can generate organic traffic to your business website by throwing offers, special discounts in the respective social media handle and by promoting them.
- Improve Search Engine Rankings
Recently, search engine giant Google, have started taking your social media presence into account while ranking your website. Many brands use social media to promote the offers, special discounts and events. And eventullaly social media has become a sign of credible media to the customers in which the results are handy and communication is easy. Hence, being active in atleast two popular social media platforms has become a must to do strategy for SEO analysis.
- Gain Customer Insights
Social media can help you gain valuable information about your customers. By monitoring your user comments, you can know what they think about your brand. You can also monitor the kind of response every post gets and accordingly plan the association of your content. This will help you in deducing your customer preferences and topics that they prefer and helps improving your content marketing efforts.
- Reduce Marketing Costs
Social media marketing is the most affordable marketing channel. Unlike traditional advertising and marketing strategies, you need not to invest much of your time and money on social media to promote your local business. Even advertisements via Facebook and other social media platforms are relatively cheaper than other marketing channels. Whether you are a small or a big business, you can always have a control over your budget and see results at the same time.
- Better Customer Service
Social Media provides a platform for businesses to immediately respond to customers’ queries and feedback. Through proper customer interaction, you can showcase your excellent customer service and also build a strong customer relationship.
Social media when done right can give you maximize results and Decor Tab Creator helps in harnessing these benefits of social media. Decor will conducting-depth research of your audience and implements creativity and consistency in the social media strategies, giving you the best of what the social sphere has to offer.