4 Ways to Effectively Manage Your Facebook Marketing

It’s a known fact that Facebook is the most popular social media platform, involving around 1.39 billion monthly active users. Apart from being a medium to connect with friends and family, it is widely used by businesses to increase traffic, boost sales and also promote the brand.

While there are lucrative ways to promote your business on Facebook, without the right tools it becomes frustrating to achieve proper results.

With a streamlined approach and utilizing the right information at the correct time, businesses can manage their Facebook marketing effectively. Here are the 4 ways you can manage your marketing strategies on Facebook

  1. Use Facebook Insights effectively

Most of the users who are aware of the Insights provided by Facebook, fail to utilize it to its full potential.

Insights is one of the most powerful tools provided by Facebook to track user interaction on the Facebook Fan page. Facebook provides the page owners with metrics to analyze and understand trends within user growth, demographics and posts performance.

Page owners can export the Facebook Insights to get a thorough analysis of the page performance. To download the Insights, click on the Export button on the top-right corner of the page. They can export up to 500 posts at a time or insights for 180 days.

Page owners can choose from page data, post data and video data. They can look at the clicks, likes and comments on each post also the link clicks and other clicks and photo views. This will give page owners a good picture about their post interactions and page performance.

  1. Schedule Posts

Schedule posts are an effective way of batching your work. You can schedule your posts at a given time while posting it. The entire calendar of upcoming posts can be checked by clicking on Publishing Tools and then go to Scheduled Posts.  You can also collect content to be used later, by saving it in your drafts.

  1. Save up interesting content

The Save Feature from Facebook allows users to bookmark content to be shared later. To do so, click on the down arrow in the top-right corner of the post and select “Save link”.

All the saved posts can be found on the left-side of the Facebook area, under the Favorites category in the “Saved” menu.

Page owners can view all the saved posts, links and content and share it at any time on their page.

  1. Secure your page

Page owners can improve the security of their pages by (i) Reviewing the page admins and (ii) checking login activities.

Full admins have complete control over the page and can remove other admins and even delete the page. It is crucial to provide page admin rights to only those whom you fully trust. To check the admins, go to Settings of your business page and click on Page Roles. If you are a full admin, you can click the X next to the admins to remove people who don’t require access.

Logging into your account through multiple locations can be a huge risk. It is advised to end all sessions that you no longer use. To check this, click on Settings from your Personal profile and select on Security. From there, click on “When You’re Logged In”.You can end all sessions you no longer use by clicking on End Activity.

Facebook constantly brings in new features which can help page owners be more efficient.

 

 

 


5 Winning Ideas for Creating Summer Contests in Facebook

Summers are when marketing and advertising activities boost up and rightly so! Vacations always draw in more participation as users are relaxed and willing to have some fun. With social media becoming an integral part of marketing these days, marketers have turned towards social media to attract users.

The biggest advantage of social networking is the reach. Millions of users are on their social profiles most of the days, whether it is Facebook, Twitter, Instagram or pinterest. This gives an opportunity for businesses to reach a larger audience and increase the chances of engagement. By introducing hashtags in contests, for instance #TheBestVacation or #MyBestBuddy ,  you can boost your page visibility.

Here are some winning ideas for creating summer contests that are sure to strengthen your brand image and customer relationship.

 

Highlight The Fun

Summers always call for long holidays with friends and family and countless fun times. And no doubt there are going to be tons of crazy photos and short videos. Use this to your advantage and have a contest surrounding this idea.

You can either hold a Photo Contest or a Video Contest, asking your users to post their holiday photos and crazy videos. Make sure to create an attractive name for the contest to make things more interesting.

summer contest fun

 

Introduce Thematic Contests

Contests based around themes work very well. For example, your contest can be about friends or family or like a location, say beaches or countryside. Try to connect with your audience as much as you can and offer exciting prizes.

If you are up for some hard work, you can use the entire summer holidays and have a long contest. To mix things up, you can introduce a different theme every week. It may be tough but if you have some interesting contests worked out for your users, then the response you receive will be huge. Plus, this will be great to strengthen you brand image.

selfie_contest

 

Get the promotional picture right

As we are aware that a visual post grabs much attention than a normal text-based post, try to design an image that describes the contest precisely. Having good number of participation is a must for the campaign success. With proper composition of the posts and proper advertising, gives more exposure on the contest which eventually turns into participants.

summer_contest_visualcomposition

 

Long term summer campaigns

Instead of having a limited time campaigns, plan at least one long-term summer contest that will provide more participations throughout the summer season. Also, you can constantly change the theme of the contest. If you held a contest of best rave party selfie for one week, the other week you can shift the theme to the best beach picture contest and so on. This makes the users to participate actively and they will not lose interest.

winning_ideas_contest

 

 

A Worthy Prize

When it comes to contests, it is best to keep a prize that’s worth participating. You can decide your prize according to your objective. If you want to boost your sales, then try giving out discount vouchers that can be redeemed at your website or online store. If you want people to engage on your social media page, then try introducing exciting offers like free movie tickets or festival tickets.

The crucial part of deciding a prize is to understand your audience. If your fans include more female following, then offer prizes accordingly. If it includes more of families then opt for hotel discounts or movie tickets for three or more people.

sweepstake

Go ahead and apply these winning ideas for your contest. And if you are a bit overwhelmed with the whole process then Decor Tab Creator can help you out. Decor provides social media marketing strategies that are sure to win you some loyal customers and strengthen your brand recognition. And so it’s time to boost up your sales and increase web traffic with some exciting Summer Contests. Check out our template for creating a summer app.


5 tips for creating a brilliant Facebook page cover photo

The Facebook business page has opened up uncharted opportunities for businesses to connect with their customers at a more personal level. Setting up a highly effective Facebook page can generate more leads and improve brand visibility drastically. One of the main features in a business page is its cover photo.  As the name implies, a cover photo is the larger photo at the top of your profile or your Facebook business page. All cover images are public which means anyone who visits your page will be able to view the image.

As a matter of fact, many users check your Facebook page before they go through your website. When a Facebook user lands on your page, you only have mere seconds to grab the attention and explain him about your brand and what you do.  And the cover photo plays an integral part in it. Cover photos are the primary visual space that attracts the audience and one needs to understand how to leverage it.

Here are the five tips on how to create a brilliant Facebook cover photo and captivate Facebook users with it.

  1. Get the size right

People view their Facebook page on their desktops, tablets and smartphones. So there is no clear-cut answer for it. But according to the Facebook Guidelines, it is best to use at least 851 x 315 pixels. Make sure to use high quality photos only to avoid any blurred images. If you upload an image smaller than that it will be stretched. Minimum file size is 399 x 150 px. A PNG file will give higher quality and a JPG file will get faster loading time.

Page profile pictures are displayed at 160 x 160 px but the photo you upload must be at least 180 x 180 px. We would recommend that you upload a PNG file which will give you a high quality image. This is more important when it comes to graphical images such as logos etc. This image will also be shown around Facebook representing your page. App thumbnail images are 111 x 74 pixels. File size limit is 5MB.

  1. All about your business

Use cover photos as a place to talk about who you are and what you do. This can include your products, services or any upcoming events. Try to stay true to your brand image and explain things in the clearest way possible. Short and informative content with relevant images is the right way to do it.

tips for brilliant facebook cover photo

  1. Be creative

As mentioned earlier, you only get mere seconds to capture user’s attention. So go all out, think and get creative outcome with your cover photos. Including humor and wit can help customers to connect through your brand and also help put a human face on your company. Another trending tactic is to use your profile picture and cover photo in a way that they complement each other. This will create an interest among the users to stop and have a look at what you are trying to say.

  1. Bring attention to the upcoming events

The first thing users see on a page is the cover photo. So use this space wisely and bring the most important events here. Whether it’s a sale, upcoming contests or any special social promotion, this is the best place to feature it. You can bring in the festive mood by introducing discounts as sales boost up during holidays. You can also highlight your milestones and achievements here.

Another interesting way of making your page personal is by featuring your customers or users on the cover photo. For example: fan of the week, contest winners etc.

  1. Strong call to action

You can link Facebook pages to any web pages with strong and effective call to action (CTA). Strategically place your content and draw the users’ attention with CTA. You can also take a direct approach and use arrows to straightly point towards the call to action button.

facebook call to action

Most people may not click on the call to action and rather click on the image itself. So, reinforce the message and the website URL in the image description as well.

 


The Benefits of having a Facebook business page

With more than 1.9 billion users (and counting) around the world, Facebook has made quite an impact on how social networking works. From the day Facebook  introduced fan pages, it is been quite a common thing to have a fan page of an artist, a spokesperson, a celebrity, a group, a local business or an organization. As said above with more than 1.9 billion users, that kind of exposure will not come easy for free. It is a common practice for an organization to have its own official Facebook page that helps to spread the world about the work and create new opportunities that will eventually increase the sales and helps to get new leads. There are a lot of benefits of having a Facebook fan page and are listed as follows:

It is absolutely free  

Facebook  allows businesses to create their Facebook  page for free. It allows a business to categorize, embed personal information and create an interactive space with the audience to engage with your business. As Facebook  has changed the way of promoting business in the digital world, all you need to do is target the right audience and market your business. With over 1.9 billion people available in a single platform, there is a scope to get the business right by using it in a right way.

Unlimited Likes

A Facebook  fanpage can have unlimited likes for free, unlike a Facebook  profile, which has a friend limit of 5000.This will help you to market your business portfolio digitally and target some specific audience . The more you know your target audience the easier it will be for you to target your content and get immediate results.  Facebook insights tool will provide you to know the gender, age, demographics and location of your target audience group which will make your work easy on targeting specific group of audience to get more likes. In addition to this, a beautiful landing pages with more content interaction helps to engage your page to these selected groups.

 

Click here to choose, customize and publish our apps for your facebook page

Facebook  pages offer analytics and like widgets

Facebook is constantly evolving in terms of optimization, performance, features and tools.  Facebook took page administration to the next level with its simple and useful tools. Administering a Facebook page is very easy. It allows page owners to track the page likes, the post reach and the engagement of audience with the page. It allows admin to compare the page average performance over time by showing the results with interactive graphs.

benefits_facebook_fanpage

Moreover, Facebook user analytics and widgets are two powerful tools to get more from a fan page. The widgets provided by Facebook such as like buttons, like box, recommended button etc., will help you to include the Facebook page plugin into your own website or blog which will eventually help to get more likes for the page. The analytics data is  really useful to get to know the characteristics of your potential audience base.

Search Engine Optimization

Having a  Facebook  page allows you to get better search engine rankings that eventually increase your visibility. As SEO is a key aspect for business advertising, all the links, posts and digital content are indexed by the search engines that helps to improve your search engine rankings.

Virtual word of mouth

According to Facebook , an average user has 130 connections. So, if a user likes your page, it will show up in the news feed of his/her friends, which will provide a vast exposure in this platform. As word of mouth is the great asset for advertising, these interactions between your audience and their friends newsfeed provides an essential endorsement.

A Facebook  user spends almost an hour per day

In an average a Facebook  user spends nearly 55 minutes per day and that is one among many advantages of promoting your business using a Facebook  page. With the help of comments or posts, there is a lot of scope to interact with the customer and get to know the feedback directly. For a small business, being well connected to other networks is especially important and Facebook allows to have live conversations with your customers.


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