Summers are when marketing and advertising activities boost up and rightly so! Vacations always draw in more participation as users are relaxed and willing to have some fun. With social media becoming an integral part of marketing these days, marketers have turned towards social media to attract users.
The biggest advantage of social networking is the reach. Millions of users are on their social profiles most of the days, whether it is Facebook, Twitter, Instagram or pinterest. This gives an opportunity for businesses to reach a larger audience and increase the chances of engagement. By introducing hashtags in contests, for instance #TheBestVacation or #MyBestBuddy , you can boost your page visibility.
Here are some winning ideas for creating summer contests that are sure to strengthen your brand image and customer relationship.
Highlight The Fun
Summers always call for long holidays with friends and family and countless fun times. And no doubt there are going to be tons of crazy photos and short videos. Use this to your advantage and have a contest surrounding this idea.
You can either hold a Photo Contest or a Video Contest, asking your users to post their holiday photos and crazy videos. Make sure to create an attractive name for the contest to make things more interesting.
Introduce Thematic Contests
Contests based around themes work very well. For example, your contest can be about friends or family or like a location, say beaches or countryside. Try to connect with your audience as much as you can and offer exciting prizes.
If you are up for some hard work, you can use the entire summer holidays and have a long contest. To mix things up, you can introduce a different theme every week. It may be tough but if you have some interesting contests worked out for your users, then the response you receive will be huge. Plus, this will be great to strengthen you brand image.
Get the promotional picture right
As we are aware that a visual post grabs much attention than a normal text-based post, try to design an image that describes the contest precisely. Having good number of participation is a must for the campaign success. With proper composition of the posts and proper advertising, gives more exposure on the contest which eventually turns into participants.
Long term summer campaigns
Instead of having a limited time campaigns, plan at least one long-term summer contest that will provide more participations throughout the summer season. Also, you can constantly change the theme of the contest. If you held a contest of best rave party selfie for one week, the other week you can shift the theme to the best beach picture contest and so on. This makes the users to participate actively and they will not lose interest.
A Worthy Prize
When it comes to contests, it is best to keep a prize that’s worth participating. You can decide your prize according to your objective. If you want to boost your sales, then try giving out discount vouchers that can be redeemed at your website or online store. If you want people to engage on your social media page, then try introducing exciting offers like free movie tickets or festival tickets.
The crucial part of deciding a prize is to understand your audience. If your fans include more female following, then offer prizes accordingly. If it includes more of families then opt for hotel discounts or movie tickets for three or more people.
Go ahead and apply these winning ideas for your contest. And if you are a bit overwhelmed with the whole process then Decor Tab Creator can help you out. Decor provides social media marketing strategies that are sure to win you some loyal customers and strengthen your brand recognition. And so it’s time to boost up your sales and increase web traffic with some exciting Summer Contests. Check out our template for creating a summer app.