Social media has become the most important online tool for marketing your business, having the best engagement for your content is the one to be focused on. The target of any social media channels is the content reach to your followers. Posting the right content at right time will provide you the most crucial engagement with your followers.
Posting at right time involves several factors to consider such as the target audience, post frequency, number of followers, target location, the platform you are posting on, the type of the content, your business type and the interaction with fans.
When it comes to Facebook, it has its inbuilt access to your page insights that includes page visits, likes, reach of posts etc. It even have publishing tools that help you schedule your post, view the post reach etc. Monitoring these statistics gives you an idea of your page behavior.
Microsoft, recently shared an infographic content explaining the identification of target audience and optimal sharing times on media such as e-mail, Facebook, Instagram, Linkedin and Twitter.