Facebook integrates ‘Donate Now’ button for nonprofits

Facebook users would now have the option of a donate button on the Facebook pages of their Non-profit organizations. As a part of its call-to-action buttons for ads, Facebook added a “donate now” button for non-profits, according to a post.

Ever since Facebook enabled the Donate button and its successful campaigns of charity the following year, the company now has officially announced this, as a part of the call to action button option on users’ respective pages.

See also: 5 WAYS YOUR RESTAURANT CAN BENEFIT FROM USING FACEBOOK TABS

This will really boost the existence of several non-profit organizations. Without any embedded payment process, the NGOs’ can now get charities from users in a popup window right on Facebook after clicking the call-to-action button. Also, Facebook does not collecting a fee or share while donating for non-profits.

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“We are inspired by how much good comes from these connections, so we have added ‘Donate Now‘ calls-to-action on Pages and link ads to make those connections easier than ever,” a Facebook spokesperson was reported as saying.


Tips to Improve Your Facebook’s Organic Reach

As of now you might have observed that your facebook fan page count is declining and so the organic reach of the pages. The change in the Facebook news feed algorithm might be responsible for this decline. You probably guessed Facebook advertising and revenue has something to do with it. There are actually some tips to regain traffic and increase your organic reach.

By analyzing your Facebook audience you can gather valuable data and use it to raise your organic reach. With Facebook’s increasing audience, its time that we take care of Facebook’s algorithm as seriously as Google’s. Optimizing your Facebook organic reach is pretty straightforward when you really understand what are you looking for.

For an easy to understand overview of the situation, Quicksprout have come up with a nice infographic, which not only explained the problem but provided some strategies to increasing your organic Facebook reach. Check this infographic to learn some actionable tips in order to face the Facebook’s ever-changing algorithm.

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Infographic by Quicksprout

 

With, Decor-Tab Creator you can design a fanpage for FREE in no time. No programming skills needed. Decor’s intuitive drag & drop editor gives you the freedom to design custom Facebook pages by placing objects exactly where you want them.

Now you can order food directly from Google search results

Good news for restaurant owners and apps that provide online delivery service. Now google integrated the six food ordering applications- Seamless, Grubhub, Eat24, Delivery.com, BeyondMenu and MyPizza.com in search results, so users in the U.S. can order food directly. With this move, online order just got even lazier and of-course more time saving. In the future more food delivery apps will be added, Google reported.

For instance if someone searches for a restaurant which offers online delivery using any of these apps, an option says “place an order” appears in the results. And by clicking on it will get the menu page of the particular delivery service. Users can now complete the order directly on their sites. This feature works for those, who are in search of a restaurant instead of a specific cuisine.

With this integration, both google and the delivery start-ups will be benefited. With the generated search results, these start-ups will find more traffic. With this feature, restaurant owners who are collaborating with these start-ups need to rejuvenate their digital marketing strategy and by using their individual menu link in any of the social pages say, Facebook, can generate more hits.

SEE MORE: FACEBOOK REVEALS LIVE CHAT SUPPORT FEATURE FOR LOCAL BUSINESS PAGE ADVERTISERS

In this way a Facebook unique tab application can be helpful to attract customers who are presented in this social media. So, by linking their menu page in any of the tab application can make users to select from the menu right-away. This integration of Google search is now live on both mobile and web.


Facebook reveals a live-chat support feature for advertisers

Facebook recently posted that they are plans going on to introduce a new online chat support system to the business pages that advertise on its platform. As of now, there are more than 40 million active small business pages on Facebook who primarily promote their business to achieve its goals. By advertising its business in Facebook, local business owners are showing their presence in the digital media and Facebook is their primary resort. With the humongous business pages in Facebook, now the new online chat support system will be a boost to the advertisers in this social platform.

By clicking “get help” that is shown in its business resources page, advertisers can now  chat with the trained Ads specialists to get support and to get one to one answers for their queries.

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Facebook introduces in-app purchases for mobile with app install ads

Facebook introduced in-app purchases on its mobile application that let you to download directly the app from the advertisement in your Facebook feed. Facebook called it, deeplinking, which helps developers and advertisers to direct users towards the information that they seek, when they open the app for the first time.

For instance, if a cloth  store app is running this mobile app install ad which features an offer on an item,  people who installs the app and open it for the first time, it will be taken directly to the information about the offer they have seen in that particular advertisement. This makes users to get what they seek after installing the app and can skip some initial searching steps between opening the app and browsing for the offer. In short, the offer is displayed as a welcome page after you have opened the service and used it for the first time.

If you find it familiar or used to install apps by checking the advertisements in the Facebook feed, then this feature is definitely for you.


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