With more than 1.9 billion users (and counting) around the world, Facebook has made quite an impact on how social networking works. From the day Facebook introduced fan pages, it is been quite a common thing to have a fan page of an artist, a spokesperson, a celebrity, a group, a local business or an organization. As said above with more than 1.9 billion users, that kind of exposure will not come easy for free. It is a common practice for an organization to have its own official Facebook page that helps to spread the world about the work and create new opportunities that will eventually increase the sales and helps to get new leads. There are a lot of benefits of having a Facebook fan page and are listed as follows:
It is absolutely free
Facebook allows businesses to create their Facebook page for free. It allows a business to categorize, embed personal information and create an interactive space with the audience to engage with your business. As Facebook has changed the way of promoting business in the digital world, all you need to do is target the right audience and market your business. With over 1.9 billion people available in a single platform, there is a scope to get the business right by using it in a right way.
A Facebook fanpage can have unlimited likes for free, unlike a Facebook profile, which has a friend limit of 5000.This will help you to market your business portfolio digitally and target some specific audience . The more you know your target audience the easier it will be for you to target your content and get immediate results. Facebook insights tool will provide you to know the gender, age, demographics and location of your target audience group which will make your work easy on targeting specific group of audience to get more likes. In addition to this, a beautiful landing pages with more content interaction helps to engage your page to these selected groups.
Facebook pages offer analytics and like widgets
Facebook is constantly evolving in terms of optimization, performance, features and tools. Facebook took page administration to the next level with its simple and useful tools. Administering a Facebook page is very easy. It allows page owners to track the page likes, the post reach and the engagement of audience with the page. It allows admin to compare the page average performance over time by showing the results with interactive graphs.
Moreover, Facebook user analytics and widgets are two powerful tools to get more from a fan page. The widgets provided by Facebook such as like buttons, like box, recommended button etc., will help you to include the Facebook page plugin into your own website or blog which will eventually help to get more likes for the page. The analytics data is really useful to get to know the characteristics of your potential audience base.
Search Engine Optimization
Having a Facebook page allows you to get better search engine rankings that eventually increase your visibility. As SEO is a key aspect for business advertising, all the links, posts and digital content are indexed by the search engines that helps to improve your search engine rankings.
Virtual word of mouth
According to Facebook , an average user has 130 connections. So, if a user likes your page, it will show up in the news feed of his/her friends, which will provide a vast exposure in this platform. As word of mouth is the great asset for advertising, these interactions between your audience and their friends newsfeed provides an essential endorsement.
A Facebook user spends almost an hour per day
In an average a Facebook user spends nearly 55 minutes per day and that is one among many advantages of promoting your business using a Facebook page. With the help of comments or posts, there is a lot of scope to interact with the customer and get to know the feedback directly. For a small business, being well connected to other networks is especially important and Facebook allows to have live conversations with your customers.