The color representation for a product is an important thing for effective communication and branding of a company. In psychology color have a significant role representing one’s thoughts and emotions. So, these colors send a silent message about the business to the users.
Some internet marketers fall into a sea of hot pink because they think no one will miss this color.
Use Of Colors In Business & Social Media:
If you are looking to choose a color for your brand logo and business think carefully because the colors you choose can affect your ability to achieve your goals. According to color psychology, they can greatly effect human emotion and behaviour, there are some proven hypotheses about this.
From a marketing perspective, if color can affect human behaviour, that can be seen as a powerful tool for promoting a product or service. But here’s the tricky part, just like languages, the meaning of color can vary across cultures and perceptions. Before tweaking your brand or painting your premises, research the meaning (and therefore the effect) of your chosen color, to have on your business.
Before changing your brand to red to get more online conversions, think about how to complement your existing palette. For example, if red increase online conversions – can you use an element of red to perhaps change your call-to-action buttons?
In general business cards are dressed in some shade of blue and white. This is particularly true for corporations. It seems the larger the company, the harder they fall for some shade of safe blue, since it feels comfortable for eyes to view this color.
Tips To Choose Colors:
Here are few tips on choosing colors for your business. A good graphic designer can give you in-depth information but, here I am mentioning the few basic tips to minimize your effort.
- You want colors and color combinations that have an evergreen quality about them so they won’t go in and out of fashion.
- The best place to start is to ask yourself what type of a message you want to send about yourself and about your company/brand. Start there and see which colors click.
- Next, ask yourself what role color plays in your communications. Is it a key component of your communications or supportive to your overall message?
- You don’t want to be afraid of color. You want to use it where it can send its message but you don’t want it to overpower and become the message.
- Once you select your company colors, be consistent in your usage. It should appear throughout all of your communications and branding efforts – business cards, stationary, website, Facebook, Twitter, LinkedIn company page, etc.
Generalizing color psychology
Robert Plutchik created “The wheel of emotions”. He suggested 8 primary bipolar emotions: joy versus sadness; anger versus fear; trust versus disgust; and surprise versus anticipation. Like colors, primary emotions can be expressed at different intensities and can mix with one another to form different emotions.
What exactly the colors resembles:
In color psychology, there are some general views which are mostly suggested by various studies by experts.
The studies have revealed that our brains prefer recognizable brands, which makes color incredibly important when creating a brand identity. It has even been suggested in Color Research & Application that it is of paramount importance for new brands to specifically target logo colors/ Facebook page colors that ensure differentiation from competitors (if the competition all uses blue, you’ll stand out by using purple).