7 Reasons Why a Busniess Should Have a Strong Social Media Presence

Social Media is rapidly becoming one of the most integral parts of today’s marketing mix. Businesses strive to have a strong online presence on social media, especially the Big Three (Facebook, Twitter and Google+). Holding social profiles on platforms like LinkedIn, Pinterest, Instagram and Tumblr also adds value to the brand.

According to Hubspot, 80% of marketers in 2014 claimed that their social media activities increased traffic to their websites  and According to 2013 Social Media Marketing Industry Reports, 64%+ marketers saw lead generation benefits from their efforts. More than 50% of the marketers reported an increase in sale when they applied social media marketing strategies for over 3 years. These are just some of the staggering statistics that highlight the kind of influence social media has on businesses. Here we are compiling the advantages of having a strong social media presence for business.

  1. Increase Brand Visibility

A strong social media presence provides you with strong brand recognition and help you showcase your business in proper light. Social media networks provide a platform to syndicate your content and increase visibility. Through regular posts, customers tend to recognize your brand. You can use this platform to carry your brand voice and content.

boost_brand_visibility_socialmedia

 

  1. Build loyal community

People love to be part of a community that is thoroughly active. Previously telephonic and email customer care services used to be best option for interacting with customers. Now Social media has become the best way to communicate with customers. Through regular updates and sharing interesting content, you can pique the interests of your customers. Also, social media aids in humanizing the company. People love to work with people and not just companies. Once an emotional connection is formed, the customers see you as a credible brand, which builds trust and eventually a  loyal community to the business.  Also, the customers find it easier to associate themselves with the brand. Brand loyalty plays a vital role for the business in the long run and social media is the perfect channel to achieve it.

socialmedia_loyal community

 

  1. Boost Web Traffic

Social media presents the opportunity of bringing in new inbound traffic to your website. With every social media profile you create, it increases your chances of new visitors. Syndicating high quality content can also affect your traffic. You can generate organic traffic to your business website by throwing offers, special discounts in the respective social media handle and by promoting them.

 

  1. Improve Search Engine Rankings

Recently, search engine giant Google, have started taking your social media presence into account while ranking your website. Many brands use social media to promote the offers, special discounts and events. And eventullaly social media has become a sign of credible media to the customers in which the results are handy and communication is easy. Hence, being active in atleast two popular social media platforms has become a must to do strategy for SEO analysis.

SEO_ranking_facebook

 

  1. Gain Customer Insights

Social media can help you gain valuable information about your customers. By monitoring your user comments, you can know what they think about your brand. You can also monitor the kind of response every post gets and accordingly plan the association of your content. This will help you in deducing your customer preferences and topics that they prefer and helps improving your content marketing efforts.

customer insights

 

  1. Reduce Marketing Costs

Social media marketing is the most affordable marketing channel. Unlike traditional advertising and marketing strategies, you need not to invest much of your time and money on social media to promote your local business. Even advertisements via Facebook and other social media platforms are relatively cheaper than other marketing channels. Whether you are a small or a big business, you can always have a control over your budget and see results at the same time.

 

  1. Better Customer Service

Social Media provides a platform for businesses to immediately respond to customers’ queries and feedback. Through proper customer interaction, you can showcase your excellent customer service and also build a strong customer relationship.
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Social media when done right can give you maximize results and Decor Tab Creator helps in harnessing these benefits of social media. Decor will conducting-depth research of your audience and implements creativity and consistency in the social media strategies, giving you the best of what the social sphere has to offer.

 


7 Visual Social Media strategies to improve your facebook business page

Recent reports from Microsoft has revealed that there is a quiet a deterioration in the attention span of humans. The study reportedly mentioned that the current human attention span falls to 8 seconds which is about 12 seconds 15 years ago (reported in 2000). This is reportedly mentioned in a recent  Microsoft research report.  We can relate this to social media presence, which shows that the value of a textual post in Facebook is falling down.

In Facebook, a post that has a picture in general generates 53% more likes than a normal text-based post. This suggests that visual communication has become a crucial way of marketing your business which is almost 30 times more likely to be read by a user than a plain paragraph. When it comes to social media marketing, visuals grabs more attention than a mere textual information which implies visuals worth a lot than using too much text. This is one reason, each post in Facebook now a days has an image, a link or a video attached to it. Here is a list of some strategies that will help to improve a Facebook business page.

 

Show, do not tell

If you are about to compose a post, it is better if you can show what you meant with picture, instead of explaining about. A picture is worth a thousand words.  Compose an image in such a way that it tells everything. It grabs much attention than a normal text-based post.

visual communication

 

Quality matters

Any multimedia, either it is an image or a video, maintain quality. The better the quality of an image, the more will be the visibility.

visual_communication_quality

 

Product promotion

For your new product release, picture is the best way of promotion. It will surely get more attention.

product_promotion

 

Share your work place

Keeping your page active is the best way to get noticed. Keep on posting about the work progress  of your business with your team and get attention by showcasing your work environment.

workplace

 

Call to action

Conveying a message using image is simple and straight forward. Designing an image by including a call to action is the best practice to get noticed.  Add the same hashtags and links under image descriptions that are used in the design.

 

Brand the content

Branding an image post is one key strategy to get noticed.  In order to share a viral story and to get noticed at the same time, branding the visuals is a must. Practices such as including a business logo, embedding social media links, watermarking the image with your website link or brand name will help for better social media marketing.

visual_communication_facebook

 

Showcase Images using powerful apps

Taking the advantage of several social media applications which works with image postings such as Instagram and pintrest is one key strategy.  Including one network into another helps you  gain visibility in more than one social media network. For example, facebook allows users to create multiple tabs for its fan page. This allows owners to use several tab applications such as our Decor tab creator, in order to add their social networks like Instagram, twitter and pintrest to leverage more access from one social network alone.

visual_instagram

 

 

An infographic that explains the importance of visual story telling is given here, source: dailyinfographic

How-to-effectively-use-visual-storytelling


5 tips for creating a brilliant Facebook page cover photo

The Facebook business page has opened up uncharted opportunities for businesses to connect with their customers at a more personal level. Setting up a highly effective Facebook page can generate more leads and improve brand visibility drastically. One of the main features in a business page is its cover photo.  As the name implies, a cover photo is the larger photo at the top of your profile or your Facebook business page. All cover images are public which means anyone who visits your page will be able to view the image.

As a matter of fact, many users check your Facebook page before they go through your website. When a Facebook user lands on your page, you only have mere seconds to grab the attention and explain him about your brand and what you do.  And the cover photo plays an integral part in it. Cover photos are the primary visual space that attracts the audience and one needs to understand how to leverage it.

Here are the five tips on how to create a brilliant Facebook cover photo and captivate Facebook users with it.

  1. Get the size right

People view their Facebook page on their desktops, tablets and smartphones. So there is no clear-cut answer for it. But according to the Facebook Guidelines, it is best to use at least 851 x 315 pixels. Make sure to use high quality photos only to avoid any blurred images. If you upload an image smaller than that it will be stretched. Minimum file size is 399 x 150 px. A PNG file will give higher quality and a JPG file will get faster loading time.

Page profile pictures are displayed at 160 x 160 px but the photo you upload must be at least 180 x 180 px. We would recommend that you upload a PNG file which will give you a high quality image. This is more important when it comes to graphical images such as logos etc. This image will also be shown around Facebook representing your page. App thumbnail images are 111 x 74 pixels. File size limit is 5MB.

  1. All about your business

Use cover photos as a place to talk about who you are and what you do. This can include your products, services or any upcoming events. Try to stay true to your brand image and explain things in the clearest way possible. Short and informative content with relevant images is the right way to do it.

tips for brilliant facebook cover photo

  1. Be creative

As mentioned earlier, you only get mere seconds to capture user’s attention. So go all out, think and get creative outcome with your cover photos. Including humor and wit can help customers to connect through your brand and also help put a human face on your company. Another trending tactic is to use your profile picture and cover photo in a way that they complement each other. This will create an interest among the users to stop and have a look at what you are trying to say.

  1. Bring attention to the upcoming events

The first thing users see on a page is the cover photo. So use this space wisely and bring the most important events here. Whether it’s a sale, upcoming contests or any special social promotion, this is the best place to feature it. You can bring in the festive mood by introducing discounts as sales boost up during holidays. You can also highlight your milestones and achievements here.

Another interesting way of making your page personal is by featuring your customers or users on the cover photo. For example: fan of the week, contest winners etc.

  1. Strong call to action

You can link Facebook pages to any web pages with strong and effective call to action (CTA). Strategically place your content and draw the users’ attention with CTA. You can also take a direct approach and use arrows to straightly point towards the call to action button.

facebook call to action

Most people may not click on the call to action and rather click on the image itself. So, reinforce the message and the website URL in the image description as well.

 


Tip: working with images in Decor tab creator

While using Decor’s easy drag and drop interface to design your Facebook tab, you might have noticed that the two modes, tab and mobile, helps you to design the page in both desktop and mobile views respectively. In a usual way, while designing the page in tab mode, you might have used a background image. After inserting a background as per your design in tab mode, once if you switch it to the mobile mode to change the components for best mobile view, sometimes you might have noticed that, the background might not fit to the contents. Well, in decor tab creator interface, there are several options to change an image as per your need.

Let us explain you these modes in detail that helps you to change, edit, adjust and add an image easily.

In decor tab creator, you can add an image by choosing the image component which is presented in the top right corner of the system as shown in the figure below.

img-upload
To upload an image you have to add the component into the design space and choose a file to upload. You can upload a picture directly from your computer,  your library and also from your Facebook albums. After uploading an image into the system, if you want to change the way it fits, there are some few options. Once you right click on the image, you can see some options which are relevant to the image component. Those options are listed as follows:

  • Change Picture
  • Fit to content
  • Image Mode
  • Fit within layer
  • No scaling
  • Repeat down and right
  • Repeat right
  • Repeat down
  • Crop Image
  • Edit Image

Change Picture

If you have already uploaded an image  and wants to replace it, decor has a feature to change a picture. This feature allows you to replace a currently existing one with another. This can be done by right clicking on the image component and you can see the first option which says change image, where we can replace the existing image. You can even find the same option on the image layer in the right side panel.

change-picture

Fit to content

This option helps you to reset back the selectors of the image to content. Right click on the image and you will find the option. Once you choose the option, the selectors will fit to the image content as shown in the images.

fit-to-content

fit-to-content

Image mode

This option helps you to change the mode of the image and are discussed in the below sections that will help manage the image scaling with in the design.

image modes

Fit within layer

This mode helps an image to fit within the boundaries. You can select this option by right click-image mode- fit within layer. After choosing the option, you can see the difference right-away by switching the modes in between mobile and tab.

No scaling

As the name suggests, the image retains its original size and does not shrink or expand when you try to do that. Whatever the mode is, the image remains unchanged when we used this option.

Repeat down and right

This option helps the image to repeat in down and right directions in both modes which in turn tries to fill the space in a whole.

Repeat right

This option helps the image to repeat in right direction only in both modes.

Repeat down

This option helps the image to repeat in the bottom direction only in both modes.

Crop Image

This option is very handy , helps to  easily crop an image as per your need. If you reduced the image size from the original ratio, this feature appears.

crop-image

Tip: If you want to undo an action, you can simply use control and Z keys from your keyboard at a time just like you usually do in a normal word preprocessor like wordpad and ms office.

 

Edit Image:

After uploading an image, if you want to edit it online, you can do it with decor app creator. In order to do that, you need to select the image component, you are willing to edit, right click on it and select Edit Image option. A new popup will appear and you can see an environment that will provide you to edit your image as you like which is shown in the image below.

imagesediting


The Benefits of having a Facebook business page

With more than 1.9 billion users (and counting) around the world, Facebook has made quite an impact on how social networking works. From the day Facebook  introduced fan pages, it is been quite a common thing to have a fan page of an artist, a spokesperson, a celebrity, a group, a local business or an organization. As said above with more than 1.9 billion users, that kind of exposure will not come easy for free. It is a common practice for an organization to have its own official Facebook page that helps to spread the world about the work and create new opportunities that will eventually increase the sales and helps to get new leads. There are a lot of benefits of having a Facebook fan page and are listed as follows:

It is absolutely free  

Facebook  allows businesses to create their Facebook  page for free. It allows a business to categorize, embed personal information and create an interactive space with the audience to engage with your business. As Facebook  has changed the way of promoting business in the digital world, all you need to do is target the right audience and market your business. With over 1.9 billion people available in a single platform, there is a scope to get the business right by using it in a right way.

Unlimited Likes

A Facebook  fanpage can have unlimited likes for free, unlike a Facebook  profile, which has a friend limit of 5000.This will help you to market your business portfolio digitally and target some specific audience . The more you know your target audience the easier it will be for you to target your content and get immediate results.  Facebook insights tool will provide you to know the gender, age, demographics and location of your target audience group which will make your work easy on targeting specific group of audience to get more likes. In addition to this, a beautiful landing pages with more content interaction helps to engage your page to these selected groups.

 

Click here to choose, customize and publish our apps for your facebook page

Facebook  pages offer analytics and like widgets

Facebook is constantly evolving in terms of optimization, performance, features and tools.  Facebook took page administration to the next level with its simple and useful tools. Administering a Facebook page is very easy. It allows page owners to track the page likes, the post reach and the engagement of audience with the page. It allows admin to compare the page average performance over time by showing the results with interactive graphs.

benefits_facebook_fanpage

Moreover, Facebook user analytics and widgets are two powerful tools to get more from a fan page. The widgets provided by Facebook such as like buttons, like box, recommended button etc., will help you to include the Facebook page plugin into your own website or blog which will eventually help to get more likes for the page. The analytics data is  really useful to get to know the characteristics of your potential audience base.

Search Engine Optimization

Having a  Facebook  page allows you to get better search engine rankings that eventually increase your visibility. As SEO is a key aspect for business advertising, all the links, posts and digital content are indexed by the search engines that helps to improve your search engine rankings.

Virtual word of mouth

According to Facebook , an average user has 130 connections. So, if a user likes your page, it will show up in the news feed of his/her friends, which will provide a vast exposure in this platform. As word of mouth is the great asset for advertising, these interactions between your audience and their friends newsfeed provides an essential endorsement.

A Facebook  user spends almost an hour per day

In an average a Facebook  user spends nearly 55 minutes per day and that is one among many advantages of promoting your business using a Facebook  page. With the help of comments or posts, there is a lot of scope to interact with the customer and get to know the feedback directly. For a small business, being well connected to other networks is especially important and Facebook allows to have live conversations with your customers.


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